网络营销工作以“细”取胜

时间:2022-08-15 08:26:30 其他范文 收藏本文 下载本文

网络营销工作以“细”取胜(共9篇)由网友“你才黄不拉唧”投稿提供,下面就是小编给大家带来的网络营销工作以“细”取胜,希望大家喜欢,可以帮助到有需要的朋友!

网络营销工作以“细”取胜

篇1:网络营销工作以“细”取胜

网络的高度发达给网络营销带来了诸多的推广途径:竞价排名、GoogleAdwords关键字广告、社区营销、博客营销等,也正是由于如此多的渠道而导致各个企业的网络营销不知道哪个渠道更适合自己,以致不得不采用四处撒网的方式的发帖子、邮件、短信和供求信息,这样不仅浪费人力、财力,且最终也不会得到理想的营销效果,在优名达博客的留言板及文章评论中经常可以看到一些发广告朋友,首先我个人不太赞同这种做法,另外我觉得你们网站上的产品,根本不太适合我博客上的一些访客。

出现这一情形,主要是因为企业没有对具体的客户市场进行细分,或者说是对目标客户认识的不足,如果能在网络营销前对目标客户的行为及特征先进行研究,如:客户常浏览哪些网站、在什么时候浏览、喜欢使用什么关键词进行搜索、收入如何、什么年龄段等方面进行研究,然后再根据这些用户行为及特征进行推广渠道的选择,这样便可以做到有的放矢,大大提高了网络营销的效率,

听到一些同行的新手常抱怨:“网络营销的工作真没劲,天天就是毫无目的地发发贴,到一些产品目录上传些产品、QQ的群发。”,其实一听就知道他/她是个新手或外行,首先他们的营销工作缺少事先的策划,毫无目的的营销工作正如无梦想的人生,找不着方向,缺少动力,当然会觉得没意思。然而,真正懂网络营销的人会觉得这项工作非常的有意义,有时候甚至可以做到真正的废寝忘食,当然阿Ken(张书平)不提倡这样,毕竟健康是第一财富。今天就写这些,以后有时间再写一篇如何进行目标客户市场的化分,敬请期待!

原创文章如,请注明:转载自优名达博客:www.umdblog.com/

篇2:以假取胜法

什么叫以假取胜法呢?所谓以假取胜法,就是运用一些假的东西或表象来达到迷惑敌人的目的,从而乘敌不备一举获胜的动脑方法。

战国时期有两个人,一个是庞涓,一个是孙膑,都善于带兵打仗。庞涓和孙膑本来是同学和朋友,但庞涓这人嫉妒心太强,他总觉得自己的才能不如孙膑,于是在他做了魏国的大将后,就设计把孙膑骗到魏国软禁起来。孙膑靠装疯卖傻才幸免于一死,但是还是被庞涓挖去了两腿膑骨,成了残废人。幸亏齐国大将田忌及时营救了他。从此孙膑做了齐国的军师。

庞涓以为孙膑又疯又残,天下再也没有他的对手了,便一次又一次地向邻国韩、赵进犯。韩、赵两国只好向力量较大的齐国求救。孙膑决心除掉自己的仇人,便以军师的身份率军向魏国都城大梁杀去。正在攻打韩国的庞涓连战连捷,士气高涨,忽听齐国军队又来攻打自己的都城了,便杀气腾腾地回头向齐军扑来。

齐国出征的士兵有10万,庞涓的士兵也有10多万,而且正杀在兴头上,若正面交战,胜负难料。田忌问孙膑该怎么办?孙膑说:“不急,听我安排,这次定要庞涓的命!”

第一天,孙膑让行进的士兵在路上埋设了10万只炉灶。第二天,只让士兵埋设5万只。第三天,只允许埋设两万只炉灶。一次不能把饭做出来,就分两次做。士兵们虽然有些不高兴,但还是相信孙膑能带他们打胜仗。

庞涓沿路追来,见第二天齐军的炉灶比第一天少了一半,非常高兴。因为这正符合兵法所说,五十里之外来求利,士兵只能到达一半。又见第三天齐军的炉灶只剩下两万只了,就更加高兴,这说明4/5的齐军开了小差,剩下的一定不堪一击了。庞涓得意地说:“孙膑啊孙膑,上次我吃了你的亏(‘围魏救赵’时庞涓败给了孙膑),看这次我怎么来收拾你!”于是命令大部队缓行,自己亲自率领精锐部队日夜兼程追赶齐军,终于在第二日晚上追上了。正欲交战,只听漫山遍野杀声震天,齐国10万大军已像口袋一样把庞涓的人马严严实实地围在里边。庞涓这才明白,又上了孙膑的当,忙寻一条路逃跑。忽见一棵大树被剥去了一块皮,上面隐隐约约地写着字,举起火把一照,原来写的是:“庞涓死于此树之下。”此时,乱箭如雨点般射来,庞涓连中几箭后,羞愧难当,拔出宝剑自刎而死。

面对比自己实力强大的对手,孙膑没有与之正面交战,而是巧动脑筋,用减灶的假象麻痹庞涓,让庞涓以为齐军一定不堪一击,求胜心切的庞涓穷追不舍,果然中了计。孙膑的思考就是运用了以假取胜法。

那么使用这种方法应注意什么问题呢?

第一,以假取胜,这个“假”一定要装得像,不能使对方看出破绽。若被对方看出破绽,那就不会上当,也就不能以假取胜了。相反,如果装得很像,那就能麻痹对方达到目的。思考就应从这点出手,才能达到以假乱真的效果。

1947年,邓小平率领部队抵达黄河北岸。一日夜里,驻守黄河南岸的国民党部队哨兵,借助探照灯灯光发现北岸水面黑压压一片头戴钢盔的士兵默默无声地向南岸游来。敌师长命令部队:“等到共军的渡河部队进入火炮射程之内再射击,将共军全部消灭在黄河里。”渡河部队逼近南岸了。敌师长下令开火,枪炮齐发,顿时,河面上钢盔炸烈,鲜血飞溅,染红了大片河水。

突然,在敌军后方响起了激烈的枪炮声,敌人阵脚大乱。原来,我军主力早已趁夜色从上游乘船或木排渡过黄河,从敌人背后进攻,打垮了敌人,活捉了敌师长。

而那渡河部队,则全是用钢盔在下边绑着干葫芦后系上的猪尿泡,泡里面装满红颜色水,干葫芦上面还拖着一些猪肠子呢!

邓小平的部队作战善于动脑,用钢盔系绑干葫芦和猪尿泡,还用红颜色水装入猪尿泡里,这些假的东西装扮得惟妙惟肖,从而吸引了敌人的注意力。正因为这些“假”装得太像,没露一丝破绽,才达到了以假乱真的效果,所以敌军才毫不怀疑地集中火力炮轰,也就没有精力考虑到我军主力从上游渡河、从敌后进攻这些真的军事行动了。这种动脑方法就是一种以假取胜法。

第二,怎样才能装得像呢?必须镇定沉着,不能慌慌张张,否则,就容易露出破绽,不可能装得像了。

比如公元前129年,汉武帝派四路大军出击匈奴。李广率一路军出雁门关,不巧碰上了匈奴主力,并中了敌军埋伏,奋战到最后全军覆没,受伤的李广被捉住了。匈奴骑兵把他放在一个用绳子编织的大网兜里,架在两匹马中间抬着往前走。李广深知,被他们抬进大帐后再想逃出来是相当困难的,能否生还只有在路上伺机行动。为了麻痹匈奴兵,李广躺着纹丝不动,像死了一样。匈奴士兵喊他、踢他,他都不动。敌兵还真以为他死了。在走了一段路后,李广斜着眼瞥见旁边一个匈奴人骑着一匹好马,便灵机一动,猛地挣扎起来,一跃跳上那匹马,夺取了箭,将匈奴兵推下马去,掉转马头就走。这一连串动作非常迅速,等匈奴兵醒悟过来,他早已经跑远了。

李广用的就是以假取胜的思考方法。被敌人包围了,硬拼肯定不行,只有智斗。于是李广装死,无论怎么喊他、踢他,他都镇定沉着、纹丝不动,因他装得太像了,匈奴兵都被他的“假死”麻痹住了,这样就给了李广一个伺机逃跑的机会。

再看一个例子:

公元383年,前秦王苻坚以90万军队攻晋,当时东晋总兵力不超过15万,局势危急,朝野震动。可执掌朝政的宰相谢安竟从容出游,照常会见亲朋好友,并命谢玄和他下棋,以此麻痹秦军的探子。尔后,又独自出游,当夜方归。在这平静之中,他看到了秦军上下离心、将士厌战。于是,他沉着果断地调兵遣将,终于大败秦军。

90万大军压境,作为一国宰相的谢安能不着急吗?他从容出游、下棋会友,临战不慌,镇定从容,说明他善于运用假象来麻痹敌人,以达到打听敌军虚实和调兵布阵的真正目的。待敌军醒悟之时,他早已准备就绪全面进攻了。这种以假取胜、出其不意的战术的成功是谢安巧动脑筋的结果。

篇3:麦德龙超市以何取胜?

光顾过几次,对其会员制有些疑惑,购物实名制也有些不解,然后就是商品价格貌似也不比别的超市或者卖场有优势。

虚心求教

[麦德龙超市以何取胜?]

篇4:面试怎样以细节取胜

俗话说:细节决定成败,没错,这句话在任何时候都是真理,所以我们在面试的时候也不能忽略这一点,方方面面都想到才是一个求职者最应该做到的,职场的竞争是很大的,如何脱颖而出,就要看谁准备的充足。

第一、面试前一天干什么

前一天最好去考试考试地点好好的全方位的考察一下,能住在那里更好,方便熟悉环境,这样可以很大程度上减轻第2天的紧张感.其实想想面试不过纸老虎,没什么可怕,平时练习了那么久,不过是一个检查自己展示自己的机会罢了。就想告诉后面面试的朋友们,提前体验下考试的紧张是很有必要的,以便提早把心情放松下来,或者准备应对紧张的方法。

第二、等待面试的时间干什么

等待面试的时候不要让自己过于放松,否则会和你一会进考场高度紧张的心情形成巨大的反差,会让你脑子一片空白,什么也想不起来。

这时候不要看新题了,也不要看新资料了,新的东西看过一遍一会紧张的时候也不会记起来,反而让你更紧张,这时候就看老的资料,就是调节思路,让思维活跃起来.或者聊天也可以,这个根据每个人的具体情况自我调节,把自己调整到最佳状态就一切OK。

第三、轮到自己的时候做什么

这时候你被引领员叫到了,不要惊慌,这时候是不记时间的,你要调整好自己,不要冒冒失失的就跑出去,这样不容易平复你的心情.还会让你进入考场之后错误百出,

第四、进入考场以后做什么

进考场之后你最主要的任务就是回答问题,表现自己,至于考官到底多少人,几男几女,桌子好不好,椅子舒不舒服,窗帘好看不好看,这一切都与你无关.尽快进入你应该进入的角色,不要以为去关注这些东西会缓解你的紧张,一共15分钟的答题时间,关注这些只会浪费你思考问题的时间分散你的精力。

第五、回答问题的时候注意什么

这个大家说了很多次,比如和考官眼神交流,比如环视,比如微笑等等,这些当然都是很重要,不过你如果真的做不到,或者到时候紧张的忘了,那就不要强求一定做到了.那样刻意的去做只会让你更紧张。

第六、回答完毕做什么

最后回答完毕之后一定要记住和考官道谢,有些考过的朋友说考官在回答第3题的时候就开始打分了,所以最后回答完的礼貌就不那么重要了,其实不是的,你并不知道考官到底什么时候给你打分不是,这个他可不会和你汇报.所以一定要把你最好的精神面貌坚持到最后。

各类简历模板、面试技巧、自我鉴定书写可以参看58求职指导

篇5:网络营销工作计划书

一、开展国内网络营销推荐使用以下方式:

1、网站页面的基本优化。网站优化和搜索引擎作弊有着本质的不同,而是让网站对搜索引擎更友好,更多的被搜索引擎收录,并提升网站的pr值,努力达到在不支付费用的前提下,在主要搜索引擎中占据好的排名位置。这需要做长期的大量的工作,我知道有一个公司可以为企业体供专业水准的优化服务,并可以保证指定关键词的具体排名达到与贵公司商议的排名。有需要的话可以与我联系,我的电话是:02080590248。网站优化将从根本上节约网站的推广成本。一般的优化效果在2-3个月内显现出来。

主要手段有:作为它们公司的技术性商业秘密,占不透露。费用为XXXX元/年。目标是让公司的主要关键词在主要搜索引擎中有较好的排名。

2、搜索引擎推广:目前,国内外主流搜索引擎均提供竞价排名服务。在网站优化过程中,以及在优化不能解决的方面,可以通过搜索竞价加以弥补。比如:百度目前“橱柜”一词首页10个位置均已售出。因此如果想排在首页,必须要通过搜索竞价来实现。

各搜索引擎的价格如下:

百度:2400元预存广告费用(没有时间限制)+ 600元基本服务费(按年支付,百度统一收取)。第11名后,显示在搜索结果右侧。

google :目前,我们一般采用包年的形式,保证全年时时显示在google首页右侧。按关键词的数量和热门程度不同,一次性收费。企业不用在消耗完广告费后另外支付费用。

雅虎:XX元预存广告费用(没有时间限制)+ 600元基本服务费(按年支付,雅虎统一收取)。每页显示2个位置。

目前以上三个搜索引擎占据了国内85%以上的市场份额,其他搜索引擎推广基本不用考虑。

3、供求信息平台:

1、在国内b2b贸易平台中,阿里巴巴无疑是绝对的霸主,和其他竞争者不在同一个层面上。因此如果希望通过供求信息平台开展网络营销,阿里巴巴无疑是首选。

因为阿里巴巴诚信通会员业务不设置代理商,需要向阿里巴巴公司杭州总部提出申请。具体联系电话:0571-85025188。目前费用为2300元/年。

同时,企业也可以在国内最大的b2c交易平台淘宝网上开设自己的销售窗口。目的,不是为了带来多少销售,而是可以为企业带来一些宣传的窗口。

4、网络营销软件:

网络营销软件作为一种营销工具,毫无疑问,在企业开发代理商和渠道拓展时将发挥重要作用。

一方面可以大量在众多供求信息平台发布供求、招商合作信息。

一方面可以通过信息收集功能,把散步在各个平台上的采购项目、合作意向信息收集到本地,共市场开发人员跟进。

同时,可以适度开展邮件广告营销。该软件提供了邮件搜索和邮件群发的基本工具,

目前有三个版本可以考虑:

费用预算:

2个行业版:1980元/套。 5行业版:2580元/套。全行业版:3980元/套。

每半年的升级费用是250元。

5、关于网站流量分析统计系统的安装。

尽管目前国内有很多优秀的免费网站流量分析统计系统,但是由于企业缺乏专业人才,懂得应用的很少。我们可以免费提供。

在我的关于《搜索营销系列之四:企业如何用好搜索竞价推广》一文中提到了,这类软件的优势和如何使用。摘抄如下:

1、访问来源统计:记录访问者是通过何种方式进入企业网站的。比如通过那个搜索引擎、友情链接的网站或是其他网站如通过在阿里巴巴发布的一条供应信息等。系统会记录来源页面,方便管理者察看。这就比一大堆数据更有价值得多。对于同时在多家搜索引擎和供求信息平台开展推广的企业,这个功能可以提供一个极具说服力的评定优劣的依据。

2、网站各页面的受访统计。记录网站各个页面的受访次数,用以作为网站内容受关注程度的重要依据。显然,如果统计结果显示,你的产品介绍页面有更多的访问将是一件值得高兴的事,这说明潜在客户真正的希望了解我们的产品。而情况相反,只是浏览了网站首页就走掉,就要分析一下原因:网站页面制作水准是否没有给访问者留下良好的第一印象;内容和网站导航是否设计合理,是否为访问者浏览产品提供了方便,还是其它原因。

3、关键词统计。访问者是以那个关键词查询并链接到企业的网站,这个信息对企业非常重要。他代表了企业关键词排名位置是否合理以及关键词的选择是否正确和高效。也可以通过各个关键的点击数量结合来源统计对竞价服务提供商的收费统计进行相互印证,如果没有出现较大差距说明收费基本上是合理和可信的。

4、访问者的地理位置。系统会把访问者的ip(计算机物力地址)翻译成可以方便浏览的地理位置,企业可以由此了解各个目标市场的检索情况。当一家微波设备生产企业发现大量的访问来自非目标市场就要考虑取消在该地区的投放,以避免资源浪费。如果来自于某个市场的检索量明显增多可能说明该地起的市场需求在提升,应该及时向市场部门反馈,结合市场部门的信息进行验证,从而为传统市场力量向该地区的重点开发提供依据。

二、开发国外市场推荐使用如下手段:

开发海外市场,传统的手段显得有些力不从心。要么费用过高,要么风险太大。而网络营销无疑是国内企业开发国际市场的最有竞争力的先头部队。目前主要的手段是:

1、google英文右侧赞助商广告:根据关键词的不同,价格有所不同。google的影响力是巨大而有效的手段。价格根据关键词的热门程度而定。

2、英文雅虎海外推广:雅虎目前依然是全球访问量最高的网站,旗下有众多知名的搜索引擎全体如overture,altvasta等。同时,雅虎和msn、美国在线等国际顶尖的搜索引擎采取联合策略。企业可以通过雅虎英文把广告覆盖到全球几乎所有知名搜索引擎,保证了搜索引擎的效果。价格根据关键词的热门程度而定。

3、rss营销:是目前国际上具有很大发展潜力的基于新一代网络技术web2.0中的rss技术的一种营销工具。其核心思想就是把企业的`产品、销售信息、采购信息、新闻信息等内容制作成rss信息源,通过目前提供的在线阅读网站、线下阅读器、rss搜索引擎同步更新企业信息。方便潜在顾客随时掌握企业的各种动态信息。

举个简单例子:您在自己的网站上发布一条采购信息,马上所有的国外订阅者就会查看的这条信息,并且这条信息会被各个搜索引擎同步更新收录。

而企业要做的仅仅是对自己的网站进行相应的升级,变成可以向互联网提供rss内容的rss信息源。

据统计,国外网民是用rss在线阅读的比例超过30%,这对于开展外贸的国内企业来讲是一个非常具有开发价值的处女地。rss营销代表这一种全新的网络营销手段,是企业必然要面对的先进营销工具。

同其他网络营销手段不同的是。 rss资源输出的建设费用是一次性的,因此,现在不做,明天也要做。超越对手一步,就有可能对我们的企业网络营销代来现实和潜在的巨大利益。

而这样的费用也是非常少的。我们按照给您网站制作的信息源的个数收费,每个rss信息源800元,2个1200元。3个1500元。4个以上XX元。一次性收费。

三、其他需要说明的问题

网络营销推广的关键不是推广方式,而是网络营销的操作者。这是很多企业都忽视的问题,也是在大量投入后没有效果的重要原因。比如,看似简单的竞价排名服务,其实如果要真正发挥效果不但需要对关键词进行跟踪观察,更重要的是对整个网络营销过程进行跟踪,及时总结,不断调整投入方案,才能达到理想的效果。因此,我可以免费提供专业的网络营销培训指导,帮助企业的网络营销人员提高自身的应用能力。

实际上,还有一个项目是值得您考虑的。网页800免费呼叫电话。

我们所有的推广目的都是为了把潜在客户吸引到网站上来,不过,我们的真正目的,是让客户能看到我们的产品马上和我们联系。目前,网站提供的手段是邮箱、留言板,时效性太差。没有客户有耐心等企业回复。更多的选择是直接电话联系。可是,电话首先是有费用问题,而其,经常出现占线的可能,这会某种程度上打击客户联系企业的积极性。而这第一个电话对企业是至关重要的。目前,很多大企业都开通电信提供的免费800电话就是这个原因。

网页800免费呼叫电话,是指嵌在网站页面上,客户可以直接通过网络电话和企业客服人员沟通。不存在占线问题,语音质量清晰。而且,可以由管理员根据需要转接到指定的相关部门(需要有电脑和耳麦)。使用非常方便。不需要安装特殊硬件设备,没有额外投入。当公司的下班后,可以将客户的电话直接转接到企业指定的固定电话、移动电话或者小灵通上。

目前,这项服务的收费是XX元/年。

篇6:网络营销工作参考计划

网络营销工作参考计划

一、 网络营销实施环境初步评估

我们在讨论是否实施及如何实施网络营销之前,必须对目前基本现状有一个清醒的认识,这是我们工作的前提。

1、企业实施网上营销有一定优势,主要体现在:

(1)企业产品为高技术产品。

(2)潜在用户主要为技术人员,其网络应用程度较高。

(3)产品销售范围广,国内市场乃至国际市场。

(4)同行业网络营销运用仍处初期,较强的网上竞争对手还未出现。

(5)本企业员工计算机及网络应用已具备良好水平。

另外,开展网络客户服务也有非常优势,理由:

(1)客户服务对企业至关重要,但服务地域广,任务重,成本高。

(2)客户服务属技术指导性质,如充分沟通可远距离完成。

2、 目前可能存在的不足:

(1)对网络营销认识程度还较低。未开展深入系统的研究,其应用对本企业及所在行业成长可能带来的影响还缺乏评估。

(2)尚未形成明确的网络营销工作思路,没有专业部门或专职经理承担责任整体实施。

(3)虽已建立起企业网站但由于其在表现形式、内容及资讯含量、网站功能、网站推广等地方有所不足,尚未发挥其应有的作用。

(4)现有的网站管理模式尚不完善,难以适应开展网络营销的规定。如:网站维护、更新方法,ISP提供的服务等等。

(5)现行的网上反馈资讯管理是否高效应重新评估

3、结论:

1、 初步认为网络营销在企业具备可行性,有着良好的成长前景,运用得当可能为企业带来重大贡献,存在由此引发企业经营方法重大变革的可能。

2、本企业网络运用水平虽强于一般企业或同行,但领先程度有限,网络营销还处于准备阶段,还未正式起步。

保持清醒认识将有利于我们明确目标,改进不足,制定措施,快速推动。

二、企业网络营销战略拟定

我们应该确立怎样的成长战略,以什么态度,以怎样的方法与速度推动其成长,需从下列因素考虑:

(1)从企业长远成长战略考虑

网络营销的采用,是在新的市场条件下发生的,说明企专业部与外部条件正在发生变化,能否适应这样的变化,尽可能迅速地制定对策,运用新的思维新的工具开展工作,这既关系到企业短期效益更深刻影响到企业的长期经营。

社会资讯化、企业资讯化、商务电子化,这已是公认的趋势,而网络营销正是这种变化在企业营销领域的运用,由于其相对电子商务而言更易实施,更快见效,所以优先得到了应用。网络营销的运用既是新的经营手段,同时也是企业进入网络资讯时代,开展电子商务的必要的积累与准备,其应用能力及水平直接影响企业新的'条件下管理及经营的水平。

应当说,网络营销是否应被采用已不是一个可以讨论的问题,可供选择的只是如何去更好地适应,以怎样的态度与方法去适应。我认为快适应可赢得更多的空间,对企业有利。

本企业是一个技术型企业,企业核心价值在技术,时刻保持技术优势是成长的关键。但应看到,只有有效解决营销与客户服务,企业才可能有更多的精力与资源用于技术开发。

另外,从企业目前情况看,我们可否推断:当前影响企业更快成长的,其最主要障碍,是营销问题,正是此问题难以有效突破,成为了成长的瓶颈。传统办法成本高,效果缓慢。我们需要尝试新的营销手段。网络营销成为必然的选择。

(2)从企业竞争优势的获取考虑

我们的企业面临着激烈的竞争,市场条件下大多如此。能否保持竞争中的优势地位,有时甚至比企业的效益还重要。传统条件下,我们可以采取的方法极为有限,因为大家都在这么做,我们很难保证能比对手做的更好。正因如此每每出现竞争格局的大调整大多是诞生了新的技术或市场手段。

XX行业也是如此,本企业能在国内市场脱颖而出关键在技术,但既使在国内我们的技术优势也是有限的,更不必说与WTO后即将全面进入中国的国际品牌。技术优势为我们赢得市场奠定了一定基础,但对于立志成为行业先锋的我们而言当然不应沾沾自喜,我们的市场分额还太小,还只是是个后起之秀,还未成为行专业强手。支撑我们继续赶超的仅*技术优势是不够的,必须在营销上突破。传统的办法成本高、难度大,难以胜任。

网络营销手段的出现为我们提供了一种可能。作为后发企业,我们的优势是包袱轻、观念新、敢于探索,发扬我们的长处另辟新径,是我们赢得竞争优势的最佳选择。早一步运用新工具,就可能赢取全新的竞争局面。

(3)从企业营销工作的特点考虑

网络营销作为新的手段,其本身具有传统方法无可比拟的先进性。运用网络平台技术企业可与客户缩短时间、空间距离,实现每周7天,每天24小时工作,运用数据库等工具可实现一对一直复营销,实现与客户充分的交互与沟通,网络营销基本上可以完成除交货及付付款外的所有工作(将来与电子商务衔接后此两点也可网上实现)。

篇7:网络营销工作计划书范本

编写网络营销计划书是开展网络营销的前提,也是企业实施网络营销的依据,它包括网络营销策略、网络营销方案、及网络营销策划等,是一份综合性的网络营销实施文案。下面我提供一份《橱柜企业网络营销计划书》给大家作参考,希望可以帮到需要写网络营销计划书的朋友。

某橱柜企业国内及海外推广计划说明

前些日子,我接到了一个橱柜企业网络营销case,我浏览了客户公司的网站,发现整体页面色彩和布局还是很不错的。但是,由于在网站开发时没有懂得网络营销人员的参与,因此没有充分考虑为今后的搜索引擎营销提供支持。

主要体现在网页的页头部分没有很好的设计,没有提供网站流量分析统计系统等方面。

网络营销是企业整个营销战略不可分割的组成部分,需要服从和服务于企业的整体营销计划。那些把网络营销和传统营销割裂开来的公司,往往不能取得良好效果,这是众多实践证明的。通过上次的沟通,我们对企业网路营销的作用和手段看法是基本一致的。

一、开展国内网络营销推荐使用以下方式:

1、网站页面的基本优化。网站优化和搜索引擎作弊有着本质的不同,而是让网站对搜索引擎更友好,更多的被搜索引擎收录,并提升网站的pr值,努力达到在不支付费用的前提下,在主要搜索引擎中占据好的排名位置。这需要做长期的大量的工作,我知道有一个公司可以为企业体供专业水准的优化服务,并可以保证指定关键词的具体排名达到与贵公司商议的排名。有需要的话可以与我联系,我的电话是:02080590248。网站优化将从根本上节约网站的推广成本。一般的优化效果在2-3个月内显现出来。

主要手段有:作为它们公司的技术性商业秘密,占不透露。费用为****元/年。目标是让公司的主要关键词在主要搜索引擎中有较好的排名。

2、搜索引擎推广:目前,国内外主流搜索引擎均提供竞价排名服务。在网站优化过程中,以及在优化不能解决的方面,可以通过搜索竞价加以弥补。比如:百度目前“橱柜”一词首页10个位置均已售出。因此如果想排在首页,必须要通过搜索竞价来实现。

各搜索引擎的价格如下:

百度:2400元预存广告费用(没有时间限制)+ 600元基本服务费(按年支付,百度统一收取)。第11名后,显示在搜索结果右侧。

google : 目前,我们一般采用包年的形式,保证全年时时显示在google首页右侧。按关键词的数量和热门程度不同,一次性收费。企业不用在消耗完广告费后另外支付费用。

雅虎:xx元预存广告费用(没有时间限制)+ 600元基本服务费(按年支付,雅虎统一收取)。每页显示2个位置。

目前以上三个搜索引擎占据了国内85%以上的市场份额,其他搜索引擎推广基本不用考虑。

3、供求信息平台:

1、在国内b2b贸易平台中,阿里巴巴无疑是绝对的霸主,和其他竞争者不在同一个层面上。

因此如果希望通过供求信息平台开展网络营销,阿里巴巴无疑是首选。

因为阿里巴巴诚信通会员业务不设置代理商,需要向阿里巴巴公司杭州总部提出申请。具体联系电话:0571-85025188。目前费用为2300元/年。

同时,企业也可以在国内最大的b2c交易平台淘宝网上开设自己的销售窗口。目的,不是为了带来多少销售,而是可以为企业带来一些宣传的窗口。

4、网络营销软件:

网络营销软件作为一种营销工具,毫无疑问,在企业开发代理商和渠道拓展时将发挥重要作用。

一方面可以大量在众多供求信息平台发布供求、招商合作信息。

一方面可以通过信息收集功能,把散步在各个平台上的采购项目、合作意向信息收集到本地,共市场开发人员跟进。

同时,可以适度开展邮件广告营销。

该软件提供了邮件搜索和邮件群发的基本工具,

目前有三个版本可以考虑:

同其他网络营销手段不同的是。

rss资源输出的建设费用是一次性的,因此,现在不做,明天也要做。

超越对手一步,就有可能对我们的企业网络营销代来现实和潜在的巨大利益。

而这样的费用也是非常少的。我们按照给您网站制作的信息源的个数收费,每个rss信息源800元,2个1200元。3个1500元。4个以上xx元。一次性收费。

二、其他需要说明的问题

网络营销推广的关键不是推广方式,而是网络营销的操作者。这是很多企业都忽视的问题,也是在大量投入后没有效果的重要原因。比如,看似简单的竞价排名服务,其实如果要真正发挥效果不但需要对关键词进行跟踪观察,更重要的是对整个网络营销过程进行跟踪,及时总结,不断调整投入方案,才能达到理想的效果。因此,我可以免费提供专业的网络营销培训指导,帮助企业的网络营销人员提高自身的应用能力。

实际上,还有一个项目是值得您考虑的。网页800免费呼叫电话。

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篇8:以知识争先,靠阅读取胜

Strive for success in English learning by grasping the reading skills

on the basis of background knowledge

Chongqing Yucai (No. 20) Middle School Chen Qingyong

Step I. Warming up

1. Greetings with the students.

Today I feel it a great pleasure of mine to stand here and discuss how to strive for success in English learning with you. I know you are good at learning English. There are so many students here hoping to get something useful for your study. Everyone wants to be successful , especially in the English learning. But how can we succeed? We must try our best to grasp the reading skills on the basis of background knowledge.

2. What are you doing these days and what’s your experience of learning English well?

It is almost three years since most of us began to learn English. I’m sure that you have found out your own way of leaning it. The most important English exam is coming. Are you ready for it? Can you tell me what you are doing with it and what your experience of learning English is? When we are talking about English learning, we mean listening, speaking, reading and writing. Among these skills, reading is the most important thing we must do every day. You can keep reading at least one passage each day. It’s very helpful for your English study.

(Get some students to tell us something about their own English study. Guide the students to tell us something about English reading.)

Step II. The importance of reading English.

It’s very important for us Chinese students to know some basic knowledge of English through learning English grammar such as the language points in each unit. But reading is even more important. It’s an important way of learning a foreign language. So far, we have learned a lot about English basic knowledge. But can you remember all the language points given by your teachers and learned by yourselves? Maybe yes, maybe no. But if you keep on reading more and more by your heart, you will find it’s yes to remember at least most of them. Because while you are reading, you are sure to put all the language points into practice. It’s really helpful for us to get more new information and you will be able to talk with the foreigners from the English speaking countries, so that you can know more about the world. In the examination, we usually meet with Closet (20ponits), Missing words (20 points) and Reading Comprehension (30 points) , altogether 70 points, which stand for almost the half of the exam paper. In the listening test, there are still two passages for to listen which accounts for 18 points. As we know, they still have something to do with your reading comprehension. Nowadays, you are being tested how much and how well you can read. If you can do well in reading, you will feel it easier to strive for success in the English learning, and the English exam as well.

Step III. Requirements for the students’ Reading Comprehension.

When you are reading, you are required to:

1. Grasp the main idea of the reading and the corresponding facts and details.

2. Understand both the specific details and the abstract concepts.

3. Understand not only the meaning of the words and expressions, but also the deep meaning including the writer’s purpose and feeling.

4. Reason and judge by understanding the whole passage as well as each paragraph, even each sentence.

5. Guess the meaning of new words and expressions according to the context, the background knowledge and your experience

Step IV. Have a discussion about how to do well in the reading comprehension.

We have done many reading comprehensions. What do you usually do with them?

(Guide the students to follow the rules below.)

Step V. Rules for reading

While you are doing reading comprehension, don’t fail to remember the following rules:

① Keep the questions on your mind, mark where necessary.(针对性原则)

Before you read a passage, you should look through the questions first of all. Keep the questions in your mind. Make sure what you are wanted to find, and then read it. It’s important to mark where you find it useful and necessary, so that you can find the answers to the questions quickly and easily.

②Get better understanding of the whole passage, not some certain parts of it. (整体性阅读原则)

Sometimes you cannot find out the main idea of the passage in the first several sentences or paragraphs. But don’t worry about it, just go on with it until you finish reading the whole. Then you can get the right information to the questions.

③ Try to find out the key (most important ) sentences. (把握主题句原则)

Usually, there is a key sentence in each paragraph, that’s the most important one. Sometimes it lies at the beginning, it also can go to the end of the paragraph. It is one of the most important ways to improve your reading skill. If you are able to find out thekey sentences, you will get a better understanding of the whole passage.

④ Guess the meaning of the new words in a right way. (词义猜测的原则)

It’s very common that you will meet with some new words and expressions while reading. But don’t be afraid of them, try to guess the meaning of them according to the context, the background knowledge and with the help of word building. Especially, you must pay attention to the words which have quite different meanings. Such as “fire”. It has two meanings. AS we know, we can’t learn all the Chinese words, but we still can read the story in Chinese.

⑤ Try to read fast on the basis of well understanding. (在理解的前提下,快速阅读的原则)

It’s right to try to read fast. But if you can’t understand what you are reading, It’s no use to read fast. The most important thing about reading fast is to remember the most important information. When you are reading you’d better use your eyes instead of your hands. It’s good for you to read at a right speed you think possible.

Step VI. Discuss while doing comprehension, what kinds of questions they often meet and what they usually do with them.

What kinds of questions you often meet with while you are reading. And what do you usually do with them?

There are 6 kinds of questions the students often meet. They are questions about the main idea, the details, the messages and the numbers. They are also questions about reasoning and guessing the meaning of the words and expressions.

Step VII. Reading skills for different kinds of questions.

How can we do well in the reading? What should we do with each kind of the questions?

1. Questions about the main idea. (主旨大意题)

When you meet with this kind of question, you should find out the main idea of a paragraph or the whole passage. We can do with it in different ways. You can find out the main idea at the beginning or you can go to the end of a paragraph or a passage and find it. Make sure what the writer most likely to tell you., trying to find out the corresponding facts and details.

【Model 1】(’ Anhui)

Most people have flown a kite or have seen one ride and dip (下降) in a strong spring wind . Not so many people know that kites were first made in China thousands of years ago. The ancient(古代) Chinese were making and flying kites even before they were writing.

A long time ago, the Chinese made kites to use in wars(战争). They would fly these war kites in the dark.. The kites were fixed(固定) so that they made strange sounds. Men who were at war with them would hear these sounds and run away. They thought those strange sounds were made by gods (神) in the sky.

The ancient Chinese also flew kites to bring good luck and to make their crops grow rich and tall. Sometimes they tied long strings (细绳)and hooks (钩子) to their kites. Then they would fly the kites over water, letting the hooks hang down to catch fish.

The Chinese use sticks, strings and paper for their kites. Some of these kites look like animals or trees. Others look like birds or houses.

1.The main idea of the first paragraph(段落) is that .

A. kites were first made in China

B. most of us have flown or seen a kite

C. the ancient Chinese were making kites before they were writing

D. the ancient Chinese were good at making kites

2.What is the best title (标题)of the passage?

A. Lucky Kites B. Strange Kites C. Beautiful Kites D. Chinese Kites

This passage tells us something about Chinese kites. It answered when kites started, how useful the kites were in the old times, how they were made and what they were like.

No.1. There are three sentences in the first paragraph. The first sentence tells that kites are not strange to us. The second tells that kites were first made in China. The third tells that kites were made by Chinese even before they could write. So we can find out the main idea of the first paragraph is “A. Kites were first made in China.”

No.2 After reading the whole passage, it’s easy to find “D Chinese Kites” the best title of the passage. A B C can’t show all that the writer has written.

【Exercise 1】

Everyone needs friends. We all like to feel close to someone. It is nice to have a friend to talk. laugh, and do things with. Surely, there are times when we need to be alone. We don’t always want people around. But we would feel lonely if we never had a friend.

No two people are just the same. Sometimes friends don’t get along well. That doesn’t mean that they no longer like each other. Most of the time they will make up and go on being friends.

Sometimes friends move away. Then we feel very sad. We miss them very much. But we can call them and write to them. It could be that we would even see them again. And we can make new friends. It is surprising to know them.

The first paragraph(段)tells us .

A. none need friends B. we always need friends around us

C. making friends is the need in people’s life D. we need to be alone

Here are three paragraphs. It’s no need for you to read all the three paragraphs. You can only read through the first one, because the question is only about the first paragraph. It tells that everyone needs friends. “A. none need friends” is wrong. Sometimes we need to be alone, so “B. we always need friends around us.” is not right. But we would feel lonely if we never had a friend. “D. we need to be alone” is wrong, too. “C. making friends is the need in people’s life.”

2. Questions about details(细节理解题).

To tell the readers the main idea, the writer certainly will give us a lot of facts and examples., so that it becomes an essay. For a narration(记叙文), it’s very important to find 5 w’s and 1 h. They are “what, who, when, where, why and how”.

【Model 2】(’ Nangjing )

I have always been interested in making things. When I was a child, I enjoyed painting(绘画), but I also liked making things out of clay(粘土). I won a prize (奖) for one of my paintings when I was fourteen. That may be why I went to art school four years later. But I studied painting at first, not pottery(制陶). I like being a potter because I like to work with my hands and feel the clay. I’m happy working by myself and being near my home. I don’t like mass-produced things, for they are made by machines and are all the same. I think crafts (手工艺) are very important and craftspeople make things cleverly with hands. They make our lives colorful. When I left school, I got some money. I hope to become a full-time craftswoman. This workplace is small. But I wish to move to a larger one next year.

1. From the passage we are sure that the writer is a .

A. student B. teacher C. man D. woman

2. The writer got into art school because of .

A. liking to make things B. enjoying working nearby

C. a prize won when young D. a wish to be a potter

No. 1 The passage tells that the writer has left school, so the writer can’t be a student. It tells that the writer likes being a potter, it doesn’t tell us the writer will be a teacher. Here is a sentence “I hope to become a full-time craftswoman”. We know the writer isn’t a man but a woman. D is right.

No. 2 Why did the writer go to art school. In the passage the writer has already told us “I won a prize (奖) for one of my paintings when I was fourteen. That may be why I went to art school four years later.” That’s why she chose to go to art school. C is right.

【Exercise 2】

In a history class, the teacher asked Sam some questions, but he couldn’t answer any of them. Then the teacher decided to ask him a few very easy ones.

“What is California(加利福尼亚)?” she asked.

Sam thought for a moment and answered, “A city.”

“No, a state(州),” the teacher became a little angry and said. But she tried not to show it. “Who was the first president(总统)of the U.S.A?” she asked again.

Sam thought for a long time, but said nothing. The teacher got very angry and said in a loud voice, “George Washington!” (the name of the first president of America) Sam then walked to his seat.

“Come back!” the teacher said. “I didn’t tell you to go.”

“Oh, I’m sorry,” Sam said. “I thought you had called the next student.”

The history teacher got very angry because__________.

A. Sam gave a wrong answer to her second question

B. the question was too hard to answer

C. the student didn’t know the answer to the first question

D. Sam couldn’t answer her second easy question

This story happened between a history teacher and a student Sam. The teacher asked two questions for Sam to answer. One is “What is California?”, the other is “Who was the first president of the USA?” Sam answered the first question, but the answer was wrong, the teacher got only a little angry, not very angry. So “C. the student didn’t know the answer to the first question” is wrong. The teacher decided to ask Sam another easy question. But “Sam thought for a long time, but said nothing.” “A. Sam gave a wrong answer to her second question” is not right. The two questions are both easy, so “B. the question was too hard to answer.” is wrong. “D. Sam couldn’t answer her second easy question” is right.

3. Questions about reasoning and judgement. (推理判断题)

Usually we can’t find out the answer in the reading in a straight way. We must make conclusion according to the facts and information in the passage. We can’t make a conclusion with our own experience, or we will make a mistake in doing so.

【Model 3】

A man would be away for some time. He said to his son, “ If anyone asks for me, tell him that your father has been out for doing something, and will be back in a week, then be sure to ask him to sit down for a cup of tea.” But he was still afraid that his foolish son might forget his words, so he wrote them down on a piece of paper and gave it to his son. The boy put it into his pocket and read it every day.

Four days passed , but no one came. The boy thought the paper would be no more use for him, so he burnt it. The next afternoon, however , a visitor came to see his father and asked, “Where is your father?” The boy quickly looked for the paper in his pockets. He couldn`t find it. He suddenly remembered he had burnt it and said, “No more.” “No more? When did it happen?” “Burnt last night.” was the boy`s answer.

A man came to visit the boy’s father on .

A. the second day B. the third day

C. the fourth day D. the fifth day

This is a very funny story. It tells us that how foolish the boy is. But how can we get the right answer. The writer has told us that “Four days has passed, but nobody came to visit the boy’s father. The next afternoon, a visitor came.” When did the visitor came? We must know “The next afternoon” is the next afternoon after 4days, that is on the fifth day. D is right.

【Model 4】

There are usually three school terms in Britain: autumn, spring and summer terms.

The schools usually have a five-day holiday halfway in each term. Sometimes the schools take their pupils on trips at half-term. Holidays can be different in different places .The schools usually have ten days at Christmas, ten days at Easter and six weeks in summer from the end of July to the beginning of September.

Students can eat lunch in the school dining-room. In recent years more and more students have brought their own lunch packed lunch). They don’t like eating in the dining-room. All pupils enjoy talking about how bad school food is.

The students don’t like having lunch in the school dining-room recently because______.

A. they are on holidays B. the food is not delicious

C. they are too busy D. the teachers don’t like it

The passage doesn’t tell us why in a straight way. In the last paragraph, there is a sentence “In recent years more and more students have brought their own lunch packed lunch. They don’t like eating in the dining-room. All pupils enjoy talking about how bad school food is.” From this passage, we can infer that the students don’t like to have lunch in the school dinning room recently because the food is not delicious. D is right.

For example, if you don’t want your friends to visit you when you are busy. Will you say to your friend “ You can go away, because I’m really very busy?” No, you won’t, instead you can remind your friend by keeping looking at your watch. Your friend maybe know it’s time for them to leave now. Do you know why you keep looking at your watch?

【Exercise 3】

Nobody likes staying at home on a holiday - especially (特别地) if the weather is fine. Last August we decided to spend the day in the country. The only problem was that millions of other people had the same idea. We moved out of the city slowly behind a long line of cars, but at last we came to a quiet country road and, after some time, stopped at a farm near the town. We had carried enough food with us and we got it out of the car. Now everything was ready so we sat down near a path (小路) at the foot of a hill. It was very quiet in the grass until we heard bells ringing at the top of the hill. What we saw made us pick up our things and run back to the car as quickly as we could. There were about two hundred sheep coming towards us along the paths!

1. From the passage we know the writer .

A. likes staying at home on a holiday B. likes spending a holiday in the open air

C. likes watching sheep D. likes playing with friends

2. We can infer (推断) from the passage that .

A. the weather was very fine that day B. the traffic was very busy

C. they found a quiet place D. all of the above

No. 1 The writer decided to spend the day---- the holiday in the country, certainly in the open air.

No. 2 The first two sentences tell us the weather was very fine that day. “We moved out of the city slowly behind a long line of cars… ” What does it mean? It means that there was a lot of traffic, that is “the traffic was very busy”. “…at last we came to a quiet country road ….. It was very quiet in the grass… ” “C. they found a quiet place.” is right. A. B. C are all right, so we choose “D. all of the above”

4. Questions about numbers. (数字计算题)

It’s not hard to do this kind of problems well. The most important is that you must be sure of having grasped the right specific information.

【Model 5】(to see 【Model 2】)

I have always been interested in making things. When I was a child, I enjoyed painting(绘画), but I also liked making things out of clay(粘土). I won a prize (奖) for one of my paintings when I was fourteen. That may be why I went to art school four years later. But I studied painting at first, not pottery(制陶). I like being a potter because I like to work with my hands and feel the clay. I’m happy working by myself and being near my home. I don’t like mass-produced things, for they are made by machines and are all the same. I think crafts (手工艺) are very important and craftspeople make things cleverly with hands. They make our lives colorful. When I left school, I got some money. I hope to become a full-time craftswoman. This workplace is small. But I wish to move to a larger one next year.

When finishing art school studies, the writer was about_______.

A. 14 B. 16 C. 18 D. 21

In the reading, the writer says that “I won a prize (奖) for one of my paintings when I was fourteen and went to art school four years later.” That means when the writer was 18 years old, he went to the art school. When he finished the art school studies, he should be older than 18. So we choose “D. 21 ”

【Exercise 4】

If three adults and six students want to watch the match , the tickets will cost RMB __ yuan. A. 165 B. 225 C. 135 D. 195

We can find the price : RMB 25 yuan (for adults) RMB 15 yuan (for students). It’s easy to find out the answer “A. 165” is right.

5. Questions about guessing the meaning. (词义推断题)

Some words seem not to be new, but the meanings in the passage are changed. Some words are really new, but we can guess the meanings according to the context, the background knowledge and word building.

【Model 6】(1999’ Zhengjiang)

Jack is name of a game that is quite popular with children. To play jacks, you will need small metal objects (物体) called jacks.

The rules (规则) for this game are quite easy. To begin, you put the ten jacks on the floor or ground in front of you. Toss the ball high (but not too high), pick up one jack and them catch the ball. Keep the jack in your hand and them go on to pick up the other jacks one at a time. You lose your turn if you do not catch the ball, you do not pick up a jack, or you drop any of the jacks from your hand.

When you finish all the ten jacks, you now try to do the same thing again but with two jacks at one time. This is more difficult of course. You lose your turn if you make any of the other three mistakes or if you do not pick up two jacks each time.

The underlined (划线的) word “Toss” means .

A. drop B. catch C. throw D. pick

First of all, we must guess the meaning of “jack”. Is jack a boy as we already know. No, it’s not. It’s a metal object called a jack. This passage has told us something about how to play jacks. You are wanted to guess the meaning of a new word “toss”. From the reading “Toss the ball… and then catch the ball.” We know that toss is a kind of action putting things up in the air. So “C. throw” is the right answer.

6. Questions about the information and diagrams.(图表信息题)

There are many such kinds of exercises. Some are the signs of a shop or a public place. Some are the time tables for trains, planes and buses. There are also some advertisements, parts of newspapers and maps. When you meet with this kind of readings, you should look through the questions first of all, then try to find and choose the right answers.

【Model 7】

1. If someone has a China Daily of March 3, 2000, he will get a small present ______in the shopping center.

A. from China Daily B. every day C. on March 3, 2000 D. on March 8, 2000

2. If a British editor has worked in China for 3 years and come to English News Paper office to ask for the job in April, he will ______.

A. be a good editor B. be not useful C. get a job D. not get the job

3. Where and when will the football match be?

A. In Shenhua Stadium on February 8 B. In Guo’an on February 8

C. In Hongkou Stadium on February 3 D. In Hongkou Stadium on Sunday

4. Which of the following is not true?

A. The shopping center is at No. 6 Xidan Road

B. The match is between Beijing Team and Guo’an Team.

C. The telephone number of English News Paper is 3890666.

D. Xu Genbao is a coach.

All in all, it’s not easy to improve our reading skills in a short time, it needs patience and persistence (practicing and practicing ). Hard work, nonstop practice, the correct and efficient ways are the keys to strive for success in English learning, esp, in reading comprehension. There are no express way, no secret.

Practice makes perfect, Keep practicing reading English as much as possible, and you will be successful. That’s what I am looking forward to! Thank you for joining us!

【Exercise 5】

The mirror image(像) of yourself is very much like you. For example, you can see the real shape(形状) of your nose in a mirror. You can see the color of your eyes and the color of your hair. Still, the image is not the same as you. It is a copy, not the real thing.

When you move your face away from the mirror, the image disappears. But you do not disappear. You are still in the room. It is easy to make a mirror image disappear. You need only to remove(移动) the mirror. Or you can take the thing away from the mirror.

A mirror image can often be helpful. You maybe look in a mirror when you comb(梳) your hair. The image helps you to comb your hair. Every car has a rear vision mirror(后视镜). The driver looks into the mirror. He sees an image of the traffic behind him.

An image is a likeness(相似物). A drawing in a book can be looked as an image. It is like the real thing. How is a mirror image like a copy which comes off a printing press(印刷品)? How is it different?

What does the word “disappear” mean in this passage?

A. 出现 B. 消失 C. 变化 D. 形成

In the second paragraph, there are three “disappear”. If you can’t guess the meaning right, you will not get the right information that the writer wants to tell you. But can we guess the meaning of this word? We know this passage is about the mirror image. We can guess the meaning with the help of our life experience. Also we can guess the meaning form the context. From the sentences “When you move your face away from the mirror, the image disappears. But you do not disappear. You are still in the room. It is easy to make a mirror image disappear. You need only to remove(移动) the mirror. Or you can take the thing away from the mirror.” We know the meaning of the word should be “B. 消失”

篇9:新员工网络营销工作要点

新员工网络营销工作要点

海略的1001夜梦计划(25)--新员工网络营销工作要点     1.  新员工首先应好好学习《新员工学习材料》,熟悉相关业务常识。 2.  每天在学习资料、公司规章、日常工作的过程中提出10个以上的问题,至10月30日,要求每人提出300个问题以上。 3.  上班期间在网络上发信息的安排: (1)  新发信息工作时间:每日早7:30至晚10:30 (2)  有效重发信息时间:早7:30至8:30   中11:30至12:30  晚18:30至19:30 4.  规定于10月10日前熟悉掌握不干胶防伪标签的技术特点、防伪功能、价格组成;10月15日之前熟悉掌握激光防伪标签的技术特点、防伪功能、价格组成;。(各类标签采用了什么技术,) 5.  在10月20日前熟悉掌握公司的宣传册和样本册的内容。并且要求每人亲手做一本比较好出去跑业务的实物样本册。 6.  10月15~~~25日,熟背价格表;并且学会怎样计算产品成本,怎样报价。 7.  每天在www.china3-15.com网站上至少注册一个企业名称不同企业;每天在www.china3-15.com网站的'论坛上至少发表一篇文章,至少为每一个企业发布一条以上产品的信息。 8.  各网络信息员负责注册的会员企业类别的分工: (1)  马哲进:1、5、11、13、18项; (2)  王何群:2、6、10、12、17项; (3)  邓星云:4、7、14、15、16项。 9.  10月15日起,在www.china3-15.com网站上为各个代理商注册一个会员企业,为他们做一段时间的免费推广,并且及时与各个代理商联系以告知。 10.   各网络信息员在www.china3-15.com网站上负责的论坛的栏目安排: (1)  马哲进:1、2、3项; (2)  王何群:4、8、9项; (3)  邓星云:10、11项。 11.  经常浏览www.hx12315.com,并且对华夏防伪网提出整改、完善的意见,10月30日前需提出问题50个以上。 12.  每个人至少注册3个网易通(阿里巴巴);3个买卖通(慧聪)。 13.  每个人至少申请2个工作QQ。需要加相关的QQ群,在会员企业里负责的什么企业就加什么群,向群里发信息,信息内容由各领导给出。 14.  对外称呼应礼貌,常用礼貌用语要经常说。 15.  工作QQ的取名要围绕企业名称和产品类别而定,如海略防伪数码、海略防伪系统、海略防伪标签。。。。。。 16.  每5天要考核一次,每15天排练一次,每30天综合大考核一次。

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网络营销工作以“细”取胜
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