市场拓展经理英文简历(精选13篇)由网友“确良衫”投稿提供,以下是小编为大家整理后的市场拓展经理英文简历,欢迎阅读与收藏。
篇1:市场拓展经理英文简历
市场拓展经理英文简历
Tim Yang
Mobile Phone: +86 136 *******
Date of Birth: *******/1972
Email: *********@hotmail.com
Strength
Solid sales and marketing experience, 10years+
Considerable experience in cell phone, telecom infrastructure, computer, electronics, automotive components, mass transit, etc. market segment
Experience and capability of leading sales and marketing team
Experience and capability of handling complicated markets, product
Clear thinking and logic, good analysis skill
Good command of English
Education:
Shanghai University, major in “Electronics Components & Devices”
Work Experience
********* Corporation (/04 – Present)
**********Development Manager – High Performance Foams
To lead market development activities in both existing and new market, sales growth 35% in vs. same period in 2005.
Defined “gaps” in existing market and lead sales team to develop account strategy
Establish and implement strategy in emerging markets - Mass transit
Competition differentiation and brand image – design and implement
GE Advanced Materials (/10 – 2005/04)
************ Product Manager – Films
To lead product marketing activities in Asia region, ownership of Core product and NPI
Build marketing strategy by country, by product line
Drive marketing activity with and lead local marketing specialists across Pacific countries
Work with global technology team to initiate new products fitting local markets
******* Shanghai (/12 – 2003/10)
Regional Sales Manager / Sales Supervisor / Sr. Sales Engineer / Sales
Sales Manager’s responsibility
Lead a sales and TSE team of 10 people, be responsible for day-to-day sales operation
Own the sales budget which is $ 20 million in 2003
Build marketing strategy for east China area. Lead and develop a sales team (10 people)
篇2:市场拓展经理英文简历
Personal
CNrencai
Mobile Phone: +86 136 *******
Date of Birth: *******/1972
Email: www@unjs.com
Strength
Solid sales and marketing experience, 10years+
Considerable experience in cell phone, telecom infrastructure, computer, electronics, automotive components, mass transit, etc. market segment
Experience and capability of leading sales and marketing team
Experience and capability of handling complicated markets, product
Clear thinking and logic, good analysis skill
Good command of English
Education:
Shanghai University, major in “Electronics Components & Devices”
Work Experience
********* Corporation (2005/04 C Present)
**********Development Manager C High Performance Foams
To lead market development activities in both existing and new market, sales growth 35% in 2006 vs. same period in 2005.
Defined “gaps” in existing market and lead sales team to develop account strategy
Establish and implement strategy in emerging markets - Mass transit
Competition differentiation and brand image C design and implement
GE Advanced Materials (2003/10 C 2005/04)
************ Product Manager C Films
To lead product marketing activities in Asia region, ownership of Core product and NPI
Build marketing strategy by country, by product line
Drive marketing activity with and lead local marketing specialists across Pacific countries
Work with global technology team to initiate new products fitting local markets
******* Shanghai (1997/12 C 2003/10)
Regional Sales Manager / Sales Supervisor / Sr. Sales Engineer / Sales
Sales Manager’s responsibility
Lead a sales and TSE team of 10 people, be responsible for day-to-day sales operation
Own the sales budget which is $ 20 million in 2003
篇3:市场拓展经理英文简历
Tim Yang
Mobile Phone: +86 136 *******
Date of Birth: *******/1972
Email: *********@hotmail.com
Strength
Solid sales and marketing experience, 10years+
Considerable experience in cell phone, telecom infrastructure, computer, electronics, automotive components, mass transit, etc. market segment
Experience and capability of leading sales and marketing team
Experience and capability of handling complicated markets, product
Clear thinking and logic, good analysis skill
Good command of English
Education:
Shanghai University, major in “Electronics Components & Devices”
Work Experience
*********Corporation (/04 – Present)
**********Development Manager – High Performance Foams
To lead market development activities in both existing and new market, sales growth 35% in vs. same period in 2005.
Defined “gaps” in existing market and lead sales team to develop account strategy
Establish and implement strategy in emerging markets - Mass transit
Competition differentiation and brand image – design and implement
GE Advanced Materials (/10 – 2005/04)
************ Product Manager – Films
To lead product marketing activities in Asia region, ownership of Core product and NPI
Build marketing strategy by country, by product line
Drive marketing activity with and lead local marketing specialists across Pacific countries
Work with global technology team to initiate new products fitting local markets
*******Shanghai (/12 – 2003/10)
Regional Sales Manager / Sales Supervisor / Sr. Sales Engineer / Sales
Sales Manager’s responsibility
Lead a sales and TSE team of 10 people, be responsible for day-to-day sales operation
Own the sales budget which is $ 20 million in 2003
Build marketing strategy for east China area. Lead and develop a sales team (10 people)
篇4:市场经理英文简历
个人基本简历
姓名: - 国籍: 中国
个人照片
目前所在地: 广州 民族: 汉族
户口所在地: 湖南 身材: 172 cm 60 kg
婚姻状况: 未婚 年龄: 26 岁
培训认证: 诚信徽章:
求职意向及工作经历
人才类型: 普通求职
应聘职位: 市场销售/营销类:市场/销售总监 经营/管理类 市场/营运 经营/管理类
工作年限: 5 职称: 无职称
求职类型: 全职 可到职- 随时
月薪要求: 3500--5000 希望工作地区: 广东省 广州 广东省
个人工作经历: 9月至1月 广州市昊昱广告有限公司 业务代表/市场经理
202月至12月 广东新生管理顾问有限公司 客户部经理
7月至7月 广州点激点数据信息有限公 销售部经理/项目总监
208月至年12月 广州信服计算机科技有限公司 渠道总监
教育背景
毕业院校: 北京涉外经济远程教育学院
最高学历: 大专 毕业- -07-01
所学专业一: 市场营销/经济管理 所学专业二:
受教育培训经历: 毕业-207月 毕业学校:永兴二中
2007年8月至今:北京涉外经济远程教育学院经济管理系 专业:市场营销
2003年8月——2003年10月 广东中山大学人才培训中心;《职业经理人提升》、《打造赢的团队》 、《销售渠道建设》 、《市场推广和品牌战略》 、《客户关系战略管理》等培训。 209——年11月 华工大创业培训中心;《人力资源创新与发展》、《全程绩效管理》 、《企业发展战略》 、《5S管理》、《执行力》等培训。
语言能力
外语: 其他 一般
国语水平: 优秀 粤语水平: 一般
工作能力及其他专长
善于信息收集及市场的开拓,能独立管理维护区域内市场,具有较强的谈判分析、沟通表达和团队建设能力,能视团队成功为己任!处事具感染力、有魄力、求上进,具较强的管理驾驭能力及良好的职业素质休养和心理素质。有较高的销售水平和市场维护经验,有过出色的`销售业绩. 熟悉项目管理,并有独立实施项目管理操作的成功经验。有三年的直销团队管理经验及两年项目招商管理经验。有3年小型汽车驾驶经验!(有驾证)
详细个人自传
个人工作风格:敢于创新;充分沟通;大力执行;谦虚谨慎。
个人工作态度:把企业当作家庭,把自己当作家庭的一员,企业的财富就是我
的财富,在努力为企业服务的过程中实现自身价值。
(中介、保险请别打扰!)
座右铭:和有思想的人在一起! 愿早日与您携手共创伟业!
个人联系方式
篇5:市场经理英文简历
Dehua Lius Resume
Personal Data
Name: Dehua Liu
Gender: Male
Address: Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel: (010) 6320-4562
E-mail:editor@jxue.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, --.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Summer Jobs
Made personnel system reform plans for a large state-owned enterprise in Tianjin.
Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
Acted as an assistant to the manager of a multinational company in Beijing.
Extracurricular Activities
Captain of the Peking University basketball team from 1998 to 2000.
Won the university calligraphy contest in 1999.
Chairman of the Publicity Campaign
Commission of Peking University of Supporting Beijings application for hosting the Olympics in .
Won the title of an Excellent Leader of the University Student Council in 2002.
English
CET Band Six in 2000: 93 points
TOEFL in 2001: 658 points
GRE in 2002: 2328 points
Character
Ambitious, honest and reliable, easy to approach
Hobbies
Doing on-line reading and traveling
References: Available upon request.
篇6:英文简历模版--IT 市场经理
IT Marketing Manager
Strength
·In charge of Internet market segment analysis, and strategy alliance. setting marketing communications strategy and plan.
·Well-established contacts with media, import & export agents, and government units.
·Fluent in both written and spoken English. Translation articles with 200,000 words published during 1990 to 1992 on transmission magazines.
·Active, responsible, reliable and hardworking, Self-confident.
·Leadership and inter-personal communication skill.
Personal
Name: Stella Li Gender:Female Date of Birth:August 23th,1968
Martial Status:Married Email Address:stellali@ .com
Tel:(010)67183945-7869 Mobile Phone:13911216789
Experience
June, 1994 - March, 2000 XXXX Business Operation Manager
·Conducting market studies on access development trends and competition, setting marketing communications strategy and plan, managing and coordinating technical promotion.
·Annually organizing more than 10 various levels exhibitions and seminars all over the country.
·Maintaining close relation with media in telecom for solutions promotion and technical advertising.
·Coordinating VIP customers‘ participation of important events.
·Working together with the sales team on wireless, wireline and Internet access solutions‘ promotion in China.
·As an interface between the headquarters and local team, in charge of making target market business plans, business opportunity analysis and sales report; controlling project status and making manufacture forecast; collecting customer information and making action plan.
·Controlling the agents‘ sales of line-transmission equipment, developing potential agents and arranging training programs plan.
·Supporting contract implementation and customer coordination during and 1998, solving problems arising during contract implementation.
December, 1992 - June, 1994 XXX Import & Export Corporation Sales Manager
·In charge of import and export machinery & electronics equipment, including marketing, customer relations setting up, sales and contract implementation.
Education
August, 1988 - June, 1992 University of Post and Telecommunications
Computer & telecommunitcations Bachelor of Computer Engineering
·With the highest total score by graduation in the studied major.
·Graduation Thesis officially published.
·Received University Special English Prize.
·Being the Division Chief of Student Union for two years.
Training
Key Account Management, July 1997
Customer Service Management, April 1999
篇7:英文简历模版--IT市场经理
英文简历模版--IT市场经理
IT Marketing ManagerStrength
In charge of Internet market segment analysis, and strategy alliance. setting marketing communications strategy and plan.
·Well-established contacts with media, import & export agents, and government units.
·Fluent in both written and spoken English. Translation articles with 200,000 words published during 1990 to 1992 on transmission magazines.
·Active, responsible, reliable and hardworking, Self-confident.
·Leadership and inter-personal communication skill.
PersonalName: Stella Li Gender:Female Date of Birth:August 23th,1968
Martial Status:Married Email Address:stellali@yjbys.com
Tel:(010)67183945-7869 Mobile Phone:13911216789
ExperienceJune, 1994 - March, XXXX Business Operation Manager
·Conducting market studies on access development trends and competition, setting marketing communications strategy and plan, managing and coordinating technical promotion.
·Annually organizing more than 10 various levels exhibitions and seminars all over the country.
·Maintaining close relation with media in telecom for solutions promotion and technical advertising.
·Coordinating VIP customers participation of important events.
·Working together with the sales team on wireless, wireline and Internet access solutions promotion in China.
·As an interface between the headquarters and local team, in charge of making target market business plans, business opportunity analysis and sales report; controlling project status and making manufacture forecast; collecting customer information and making action plan.
·Controlling the agents sales of line-transmission equipment, developing potential agents and arranging training programs plan.
·Supporting contract implementation and customer coordination during 1997 and , solving problems arising during contract implementation.
December, 1992 - June, 1994 XXX Import & Export Corporation Sales Manager
·In charge of import and export machinery & electronics equipment, including marketing, customer relations setting up, sales and contract implementation.
EducationAugust, 1988 - June, 1992 University of Post and Telecommunications
Computer & telecommunitcations Bachelor of Computer Engineering
·With the highest total score by graduation in the studied major.
·Graduation Thesis officially published.
·Received University Special English Prize.
·Being the Division Chief of Student Union for two years.
TrainingKey Account Management, July 1997
Customer Service Management, April
篇8:市场经理英文简历
市场经理英文简历模板
Dehua Lius Resume
Personal Data
Name: Dehua Liu
Gender: Male
Address: Class 9802, Guanghua Management College, Peking University, Beijing 10056
Tel: (010) 6320-4562
E-mail:editor@jxue.com
Career objective
To be employed by a transnational company in Beijing as a department manager.
Education
Guanghua Management College, Peking University, 1998--.
Beijing Jingshan School, 1992--1998.
Major
Business Administration
Summer Jobs
1999 Made personnel system reform plans for a large state-owned enterprise in Tianjin.
2000 Participated in planning the restructuring of several medium-sized collective enterprises in the suburbs of Beijing.
Acted as an assistant to the manager of a multinational company in Beijing.
Extracurricular Activities
Captain of the Peking University basketball team from 1998 to 2000.
Won the university calligraphy contest in 1999.
Chairman of the Publicity Campaign
Commission of Peking University of Supporting Beijings application for hosting the Olympics in .
Won the title of an Excellent Leader of the University Student Council in 2002.
English
CET Band Six in 2000: 93 points
TOEFL in 2001: 658 points
GRE in 2002: 2328 points
Character
Ambitious, honest and reliable, easy to approach
Hobbies
Doing on-line reading and traveling
References: Available upon request.
篇9:市场经理英文简历
PERSONAL DATA
Name: XXX
Date of Birth: July 3, 1984
Sex: Male
Languages: English, Mandarin and Shanghainese
Training
McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic
Planning Training Session
1-Month Working & Training Experience at Reebok China HQ in Hong Kong
2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia
2-Month Working & Training Experience at Perfetti Global in Milan, Italy
Research Training from Gallup in China
Advertising & Media Planning Training from O & M and Mind Share in China
Presentation Skills Training in China
International Trade & Finance Training in China .
E-mail: 123456@
Mobile: ***********
EDUCATIONAL BACKGROUND
1986-1990: Department of Sociology, Peking University.
Bachelor of Law in Sociology
PROFESSIONAL EXPERIENCE
2002- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.
Position Purpose
Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management
Principal Accountabilities
1 Leadership
Maintains and strengthens the McDonald’s brand position in the market as of responsibility
Actively participates with Agencies, and Top Management in establishing and communicating business goals
Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals
Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan
2 Process Management
Maintains and strengthens the McDonald’s brand position in the market and other areas of responsibility.
篇10:市场经理英文简历
Name: Miss. Carmen Lee Nationality: China (Mainland)
Current Place: Baiyun Height/Weight: 160 cm 45 kg
Marital Status: married Age: 30 years
Career Objective
Application type: Jobseeker
Preferred job title: English Translator: translator 、Secretary/Office Clerk: 、Admin Specialist/Assistant:
Working life: 3 Title: Middle title
Job type: Both Expected Start date: In a day
Expected salary: ¥3000~¥4499 Preferred working place: Guangzhou Guangzhou Baiyun
Work experience
Company“s name: ****CO., Limited Begin and end date: -03--07
Enterprise nature: Private enterprisesIndustry: Internet/E-commerce
Job Title: Ebay Price researcher
Job description: 1.After uploading products, pictures, description 2. 2.Responsible for the daily price tracking, update the price;
3.Modify the English web page description, and the inventory information;
4.Respond to guest mail, quotation, delivery notice;
5.After-sales service, resolve customer problems.
Reasons for leaving: To seek a better development
Company”s name: ****CO., Limited Begin and end date: -05--01
Enterprise nature: Soly foreign funded enterprisesIndustry: Garment/Textile/Leather/Shoes
Job Title: Interpreter,Follow Order
Job description: 1.Follow the order process, such as ordering, production, packaging, shipping, etc., and report to the boss ,Translation
2.Calculate the beads quantity of the clothes, estimated costs, sent out for beading
3.Check the quality of clothes for beads and do the work in Final QC
Reasons for leaving: To seek a better development
Company“s name: ****CO., Limited Begin and end date: -03-2010-04
Enterprise nature: Private enterprisesIndustry: Service Industry
Job Title: Interpreter
Job description: 1.Understanding of the needs of the customers orders, including orders, markets, the special requirements of customers. And lead them to the market, doing translation for the suppliers and customers . According to the requirements of customers to fill the orders sheet, having a good consultation of the packaging and the costs payment;
2. Receive the goods in the warehouse, according to the order sheets and the experience requirements,testing the quality of the goods;Writing the packing and boxing records, and calculating the total amount , opening the receipt to the supplier;Input the packing list, summing up the goods to the customer.
Reasons for leaving: To seek a better development
Company”s name: ****CO., Limited Begin and end date: -03-2009-01
Enterprise nature: Private enterprisesIndustry: Agencies / Institutions / Community Groups
Job Title: Administrative Assistant
Job description: 1.Introduce the customers to the address of the company“s project - Weiguo group foreign trade apparel market,to familiar with the market,have communication with the customers;
2. Visite all the major apparel market,to do the marketing research,to distribute the leaflets.
Reasons for leaving: To seek a better development
Educational Background
Name of School: GuangDong University of Foriegn Studies--Open College
Highest Degree: Associate Date of Graduation: -07-01
Name of Major 1: English Name of Major 2:
Education experience:
Start date End date Education organization Majors Certificate Certificate No
-09 2007-07 GuangDong University of Foreign Studies--Open College English TEM--4 CET--4,6
Language Ability
Foreign Language: English Level: excellent
Chinese level: excellent Cantonese Level: perfect
Relevant skills and abilities
English and IT skill:
* English to Chinese, Chinese-English translation and the interpretion skill
*Good at oral English,and general commercial interpretion
*Be able to English writing,familiar with each kind of commercial correspondenc and email
*Good at practical computer in software,such as Word、Excel、PowerPoint
Self-recommendation letter
I was strict myself in the college,the academic record have been outstanding,and pass the TEM-4 and CET-4.Positively participated in each activity, held the post of the organization department clerk,evaluated - outstanding clerk.Widespread interests,good at practical computer,reading and writing abilities;Has the stronger leadership, and attenion to the team”s spirit;The information collection ability is strong,excels to link up with the others, work patience.The foreign trade related knowledge is reliable, familiar with the international trade and economical comparison.Works positively,and the working efficiency is good, obtains the consistent high praise of the leaders and colleagues.
篇11:英文简历模版--IT 市场经理
IT Marketing Manager
Strength
·In charge of Internet market segment analysis, and strategy alliance. setting marketing communications strategy and plan.
·Well-established contacts with media, import & export agents, and government units.
·Fluent in both written and spoken English. Translation articles with 200,000 words published during 1990 to 1992 on transmission magazines.
·Active, responsible, reliable and hardworking, Self-confident.
·Leadership and inter-personal communication skill.
Personal
Name: Stella Li Gender:Female Date of Birth:August 23th,1968
Martial Status:Married Email Address:stellali@chinahr.com
Tel:(010)67183945-7869 Mobile Phone:13911216789
Experience
June, 1994 - March, XXXX Business Operation Manager
·Conducting market studies on access development trends and competition, setting marketing communications strategy and plan, managing and coordinating technical promotion.
·Annually organizing more than 10 various levels exhibitions and seminars all over the country.
·Maintaining close relation with media in telecom for solutions promotion and technical advertising.
·Coordinating VIP customers' participation of important events.
·Working together with the sales team on wireless, wireline and Internet access solutions' promotion in China.
·As an interface between the headquarters and local team, in charge of making target market business plans, business opportunity analysis and sales report; controlling project status and making manufacture forecast; collecting customer information and making action plan.
·Controlling the agents' sales of line-transmission equipment, developing potential agents and arranging training programs plan.
·Supporting contract implementation and customer coordination during and , solving problems arising during contract implementation.
December, 1992 - June, 1994 XXX Import & Export Corporation Sales Manager
·In charge of import and export machinery & electronics equipment, including marketing, customer relations setting up, sales and contract implementation.
Education
August, 1988 - June, 1992 University of Post and Telecommunications
Computer & telecommunitcations Bachelor of Computer Engineering
·With the highest total score by graduation in the studied major.
·Graduation Thesis officially published.
·Received University Special English Prize.
·Being the Division Chief of Student Union for two years.
Training
Key Account Management, July 1997
Customer Service Management, April
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篇12:市场经理英文简历范本
Name: XXX Sex: Female
Ethnic: Chinese political features: members
Academic qualifications (degree): Bachelor of professional: the management of commercial enterprises
Contact Tel: 12345678 Mobile: 139000234
Contact Address: XX Street, Dongcheng District, Beijing on the 10th Zip: 100007
Email Address: 12345678@sohu.com pager :66881122-1234
Educational background
Graduate institutions: the University of North Industries, Department of Economics and Management 1988-1992
Other: Other training
Beijing International Studies University in the self-study English; self-study marketing and management of undergraduate courses; have driver#39;s license
Work experience
* May 1998 --- the company has XX
Senior director of planning
Product advertising program development and cost control / planning and arrangements for the implementation of promotional activities / day-to-day advertising competing products monitoring, analysis and timely adjustment of product planning program / market survey visit. Proposed, the development of complete retail terminals to improve the program / market of the year compared with sales data analysis, preparing next year#39;s advertising proposal
Results: the effective marketing strategy to make reasonable XX company#39;s products to become well-known brand with the industry, product sales increase steadily, reaching the company expected sales target.
* March 1995 --- March 1998 an international well-known enterprises
Market Director
A unified marketing strategy formulation, implementation and evaluation activities summary / formulation of advertising solutions, advertising agencies and advertising companies to complete the production and delivery / visits to the retail market, tracking regional retailers, sales agents in dynamic, competitive market dynamics monitoring / collection of market intelligence analysis / coordination of external suppliers and the media to implement large-scale public relations activities
Results: the company#39;s image and corporate culture has been widely disseminated, people. Product sales and market share steadily increased and become well-known brand with the industry.
October 1992 * December 1994 --- XX Telecom
Planning Assistant Manager
Develop and implement sales plans, promotions promotional plan / marketing funds management / responsible for product sales in the Northeast region / technology center to coordinate the after-sales service and dealer relations between
Profile
For many years served on the large and medium-sized enterprise market, the planning department, I have accumulated a wealth of work experience, to grasp the market dynamics, carried out the planning and implementation of the market as a whole to have an in-depth study and self-study marketing and management of undergraduate courses. I work in a serious and responsible, like to accept new challenges and strive to fulfill.
Hobbies
Broad-loving. Favorite ball games and climbing, the University was the school football team. Also like singing, music and so on.
I character
Moderate, modest, self-discipline, self-confidence (based on the person#39;s circumstances).
Another: the most important thing is the ability, I believe that your company will feel that I am a suitable candidate for this position!
Look forward to working with your interviews
市场经理(英文)简历范本二
PERSONAL DATA:
Name: Anthony Liu
Date of Birth: July 1, 1964
Sex: Male
Languages: English, Mandarin and Shanghainese
Training:
• McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic
Planning Training Session
• 1-Month Working & Training Experience at Reebok China HQ in Hong Kong
• 2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia
• 2-Month Working & Training Experience at Perfetti Global in Milan, Italy
• Research Training from Gallup in China
• Advertising & Media Planning Training from O & M and Mind Share in China
• Presentation Skills Training in China
• International Trade & Finance Training in China .
E-mail: 123456@yahoo.com.cn
Mobile: ************
EDUCATIONAL BACKGROUND:
1986-1990: Department of Sociology, Peking University
Bachelor of Law in Sociology
PROFESSIONAL EXPERIENCE:
- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.
Position Purpose
Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management
Principal Accountabilities
1 Leadership
• Maintains and strengthens the McDonald’s brand position in the market as of responsibility
• Actively participates with Agencies, and Top Management in establishing and communicating business goals
• Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals
• Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan
2 Process Management
• Maintains and strengthens the McDonald’s brand position in the market and other areas of responsibility
• Leads the process for development, execution and evaluation of media plans
• Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards
• Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments
• Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )
• Leads the process for managing media relations and crisis management
• Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )
• Leads the process to promote local store marketing as a resources
• Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval
3 People
• Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system
• Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance
4 Analysis
• Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations
• Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research
• Offers advise and counsel to ensure that company financial resources are used effectively
-2002: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group
Job Summary & Objectives
• Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.
• To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies
【相关推荐】
1.外贸业务员英文求职简历模板
篇13:英文简历模版--IT 市场经理
IT Marketing Manager
Strength
·In charge of Internet market segment analysis, and strategy alliance. setting marketing communications strategy and plan.
·Well-established contacts with media, import & export agents, and government units.
·Fluent in both written and spoken English. Translation articles with 200,000 words published during 1990 to 1992 on transmission magazines.
·Active, responsible, reliable and hardworking, Self-confident.
·Leadership and inter-personal communication skill.
Personal
Name: Stella Li Gender:Female Date of Birth:August 23th,1968
Martial Status:Married Email Address:stellali@jianliba.net
Tel:(010)67183945-7869 Mobile Phone:13911216789
Experience
June, 1994 - March, 2000 XXXX Business Operation Manager
·Conducting market studies on access development trends and competition, setting marketing communications strategy and plan, managing and coordinating technical promotion.
·Annually organizing more than 10 various levels exhibitions and seminars all over the country.
·Maintaining close relation with media in telecom for solutions promotion and technical advertising.
·Coordinating VIP customers' participation of important events.
·Working together with the sales team on wireless, wireline and Internet access solutions' promotion in China.
·As an interface between the headquarters and local team, in charge of making target market business plans, business opportunity analysis and sales report; controlling project status and making manufacture forecast; collecting customer information and making action plan.
·Controlling the agents' sales of line-transmission equipment, developing potential agents and arranging training programs plan.
·Supporting contract implementation and customer coordination during 1997 and 1998, solving problems arising during contract implementation.
December, 1992 - June, 1994 XXX Import & Export Corporation Sales Manager
·In charge of import and export machinery & electronics equipment, including marketing, customer relations setting up, sales and contract implementation.
Education
August, 1988 - June, 1992 University of Post and Telecommunications
Computer & telecommunitcations Bachelor of Computer Engineering
·With the highest total score by graduation in the studied major.
·Graduation Thesis officially published.
·Received University Special English Prize.
·Being the Division Chief of Student Union for two years.
Training
Key Account Management, July 1997
Customer Service Management, April 1999
★ 英文简历的构成
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