bec高级口语自我介绍（精选20篇）由网友“春暖花又开”投稿提供，下面是小编整理过的bec高级口语自我介绍，欢迎您阅读，希望对您有所帮助。
篇1：bec高级口语自我介绍
关于bec高级口语自我介绍常用语：
1)Mature, dynamic and honest.思想成熟、精明能干、为人诚实。
2)Excellent ability of systematical management.有极强的系统管理能力。
3)Ability to work independent1y, mature and resourceful. 能够独立工作、思想成熟、应变能力强。
4)A person with ability plus flexibility. 有能力及适应力强的人。
5)A stable personality and high sense of responsibility. 个性稳重、具高度责任感。
6)Work well with a multi-cultural and diverse work force. 能够在不同文化和工作人员的背景下出色地工作。
7)Bright, aggressive applicants. 反应快、有进取心的应聘者。
8)Ambitious attitude essential. 有雄心壮志。
9)Initiative, independent and good communication skill. 积极主动、独立工作能力强，并有良好的交际技能。
10)Willing to work under pressure with leadership quality. 愿意在压力下工作，并具领导素质。
11)Willing to assume responsibilities勇于挑重担。
12)Mature, self-motivated and strong interpersonal skills. 思想成熟、上进心强，并具极丰富的人际关系技巧。
13)Energetic, fashion-minded person. 精力旺盛、思想新潮。
14)With a pleasant mature attitude. 开朗成熟。
15)Strong determination to succeed.有获得成功的坚定决心。
16)Strong leadership skills. 有极强的领导艺术。
17)Ability to work well with others. 能够同他人一道很好地工作。
18)Highly-motivated and reliable person with excellent health and pleasant personality. 上进心强又可靠者，并且身体健康、性格开朗。
19)The ability to initiate and operate independently. 有创业能力，并能独立地从业。
20)Strong leadership skill while possessing a great team spirit. 有很高的领导艺术和很强的集体精神。
21)Be highly organized and efficient. 工作很有条理，办事效率高。
22)Willing to learn and progress. 肯学习进取。
23)Good presentation skills. 有良好的表达能力。
24)Positive active mind essential.有积极、灵活的头脑。
25)Ability to deal with personnel at all levels effectively. 善于同各种人员打交道。
26)Have positive work attitude and be willing and able to work diligently without supervision. 有积极的工作态度，愿意和能够在没有监督的情况下勤奋地工作。
27)Young, bright, energetic with strong career-ambition. 年轻、聪明、精力充沛，并有很强的事业心。
28)Good people management and communication skills. Team player. 有良好的人员管理和交际能力。能在集体中发挥带头作用。
29)Able to work under high pressure and time limitation. 能够在高压力下和时间限制下进行工作。
30)Be elegant and with nice personality. 举止优雅、个人性格好。
31)With good managerial skills and organizational capabilities. 有良好的管理艺术和组织能力。
32)The main qualities required are preparedness to work hard, ability to learn, ambition and good health. 主要必备素质是吃苦耐劳精神好、学习能力优、事业心强和身体棒。
33)Having good and extensive social connections. 具有良好而广泛的社会关系。
34)Being active, creative and innovative. 思想活跃、有首创和革新精神。
35)With good analytical capability. 有较强的分析能力。
附：谈论求职意向常用口语句
What kind ofjobs do you want to find?
你想找个什么样的工作?
I want to find an easy and stable job.
我想找个轻松、稳定的工作。
I expect to find a job that is related to my profession.
我期望能找个与我学的专业相关的工作。
Which field do you want to engage in?
你想从事哪方面的工作?
I want to get a job using English.
我想找个英语方面的工作。
I want to work as an accountant in a company.
我想存公司里当个会计。
I wish to be a tour guide so I can travel around the world.
我想当个导游环游世界。
What do you think about this job?
你认为这个工作怎么样?
I think being a lawyer has good prospects.
我认为律师的工作很有前途。
I think being an assistant could exercise my abilities.
我认为当助理可以锻炼我的能力。
关于
篇2：bec高级高频口语词汇
_acklog n. 积压(工作或订货)
bad debt 死账(无法收回的欠款)
balance n. 收支差额，余额
balance of payments n. 贸易支付差额
balance sheet n. 资产负债表
bankrupt adj.破产的
bankruptcy n.破产
bank statement n. 银行结算清单(给帐户的)，银行对账单
bar chart n. 条形图，柱状图
bargain v. 谈判，讲价
base n. 基地，根据地
batch n. 一批，一组，一群
batch production批量生产
bear market n.熊市beat v. 超过，胜过
behave v. 表现，运转
behaviour n. 举止，行为，运转情况
below-the-line advertising 线下广告，尚未被付款的广告
benchmark 衡量标准benefit n. 利益，补助金，保险金得益
篇3：bec高级高频口语词汇
fringe benefits
附加福利
Sickness benefit
疾病补助费
bid n. 出价，投标takeover bid n. 盘进(一个公司)的出价bill n.账单，票据
billboard n. (路边)广告牌，招贴板
black adj.违法的
in the black 有盈余，贷方
black list黑名单，禁止贸易的(货物、公司及个人)名单
black Monday n.黑色星期一，指1987年10月国际股票市场崩溃的日子
blue chips蓝筹股，绩优股
blue-collar adj.蓝领(工人)的
Board of Directors n.董事会
Bond n.债券
Bonus n. 津贴，红利books公司帐目
book value n. 账面价值，(公司或股票)净值
bookkeeper n. 簿记员，记帐人
篇4：bec高级高频口语词汇
boom n. 繁荣，暴涨
boost v. 提高，增加，宣扬
bottleneck n. 瓶颈，窄路，阻碍
bottom adj. 最后的，根本的 v. 到达底部，建立基础
bounce v. 支票因签发人无钱而遭拒付并退回
brainstorm n./v.点子会议，献计献策, 头脑风暴
branch n. 分支，分部
brand n. 商标，品牌
brand leader n. 占市场最大份额的品牌，名牌
brand loyalty n.(消费者)对品牌的忠实break even v. 收支相抵，不亏不盈
break even point 收支相抵点, 盈亏平衡点
breakthrough n. 突破
brief n. 摘要
brochure n. 小册子
broker n. 经纪人，代理人
篇5：bec高级高频口语词汇
bull market 牛市budget n. 预算
bulk n. 大量(货物)adj. 大量的
bust adj. 破了产的buyout n. 买下全部产权
CAD(=Computer Aided Design) n. 计算机辅助设计
call n. 打电话
call on v. 呼吁，约请，拜访
campaign 战役，运动
candidate n.求职者，候选人
canteen n. 食堂
canvass v. 征求意见，劝说
篇6：BEC高级口语句型
BEC星级典句：
第一句：I am awfully sorry, but I am busy all afternoon today.
我真抱歉，今天整个下午我将很忙。
A: May I see you this afternoon?
今天下午能见到你吗?
B: I am awfully sorry, but I am busy all afternoon today.
我真抱歉，今天整个下午我将很忙。
A: Then how about tomorrow?
明天如何?
B: Just one moment. I will take a look at my appointment book.
等一下，我的看看我的约会表。
第二句：Mr. Baker is quite busy.
贝克先生很忙。
A: Good morning. I'd like to see Mr. Baker, please.
早上好。我想见贝克先生。
B: Do you have an appointment?
您是和他事先约好的吗?
A: No, I am afraid not. I've just arrived today.
没有，我今天刚来这。
B: Mr. Baker is quite busy.
贝克先生很忙。
BEC背诵句型：
I am afraid he won't be able to see you today.
恐怕他今天不能见你。
He's having a meeting now.
他现在正在开会。
篇7：BEC高级口语句型
BEC核心句型：
It is not beneath your dignity to apologize to your subordinate.
向你的下属道歉并不会有失尊严。
beneath your dignity 直译过来就是：“在你的尊严下面”，这个短语的正确意思是：“有损你的尊严，有失尊严”。因此，当美国人说“It is not beneath your dignity to apologize to your subordinate.”时，他/她要表达的意思就是:“You won't lose face to apologize to your subordinate.”、“You won't lose your dignity to make an apology to your staff.”。
BEC情景对白：
Benjamin: It is not beneath your dignity to apologize to your subordinate, buddy.
本杰明：兄弟，向你的下属道歉并不会有失尊严。
Terry: You're right. I shouldn't have scolded him without reason. I'll apologize to him.
泰瑞：你说得对。我不该无故责骂他。我会向他道歉的。
搭配句积累：
①Don't think too much about it.
不要想太多了。
②A fault confessed is half redressed.
知错能改，善莫大焉。
③Every man has his faults.
金无足赤，人无完人。
④Go and talk to him.
去跟他谈谈吧。
BEC单词：
1. beneath prep.在下方
The earth lay beneath a blanket of snow.
大地被厚厚的白雪覆盖。
Beneath his brash exterior, he's still a little boy inside.
他外表盛气凌人，内心里还是个孩子。
Many find themselves having to take jobs far beneath them.
很多人觉得自己在工作上被迫大材小用。
2. redress vt. 纠正
More and more victims turn to litigation to redress wrongs done to them.
越来越多的受害人通过诉讼来申雪冤屈。
He did all that he possibly could to redress the wrongs.
他尽了一切努力革除弊端。
He did all that he could do to redress these wrongs.
他尽可能地纠正这些错误。
篇8：BEC高级口语句型
第一句：I am sorry to tell you that I have to cancel our appointment.
很抱歉通知你我不得不取消我们的约会了。
A: I am sorry to tell you that I have to cancel our appointment.
很抱歉通知你我不得不取消我们的约会了。
B: What happened?
怎么了?
A: I must meet somnone at the airport tomorrow afternoon.
明天下午必须去机场接个人。
B: I am sorry to hear that.
我很遗憾。
第二句：I am afraid that Mr. Carter won't be able to make your meeting this evening.
恐怕卡特先生今晚不能和您会面了。
A: Hello.
你好。
B: Hello. Mr. Johnson?
你好。是约翰逊先生吗?
A: Yes.
是的。
B: Good morning, sir. this is Mr. Cater's secretary. I am afraid that Mr. Carter won't be able to make your meeting this evening.
早上好，先生。我是卡特先生的秘书。恐怖卡特先生今晚不能和您会面了。
背诵句型：
I am afraid we will have to make our appointment a little bit later.
恐怕我们将不得不把约会的时间往后推迟一点。
We will have to make it sone other time.
我们必须另约时间了。
篇9：BEC高级口语资料
商务英语高级必备口语资料：职业发展
1. Career development: the importance of being willing to acquire new skills throughout your career
With the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.
2. International sales: how to research foreign markets effectively
You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.
You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.
3. Production management: how to implement an effective just-in-time system
What is a JIT production system?
? JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).
? A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.
? The logic behind JIT: Nothing will be produced until it is needed.
商务英语高级必备口语资料：商务报告
Business Presentation
A local college has asked your company to give a short presentation to a group of young business students about the work of one of the departments in your company. You are in charge of organizing the presentation.
●Which department would be the most interesting for the students to hear about
●Which methods or aids could be used to make the presentation interesting for young people
Staff Turnover
The managing director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the company.
●What kinds of incentives might help to retain staff
●How to ensure that staff satisfaction is maintained
Market Research
Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.
●What kinds of information would be useful to obtain
●How to decide whether to go ahead with the product
Product Recall
Your company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.
●What would be the most effective method of informing customers of the product recall
●How to ensure the company’s reputation remains undamaged by the incident
商务英语高级必备口语资料：teamwork
Teamwork
Your company is keen to encourage staff to work together in teams. You have been asked to suggest ways in which this could be implemented.
●How to convince staff of the advantage of teamwork
●How to evaluate the results of the company's policy
Staff Fitness
Your company is keen to have a fit and healthy workforce. You have been asked to suggest ways in which this could be achieved.
●What the advantages are to a company of having a fit and healthy workforce
●What facilities a company should provide in order to encourage staff to be fit and healthy
Investing in Staff Training
Your company has recently had a problem with staff leaving the company shortly after completing training courses. You have been asked to write a report for senior management on this situation.
●How to encourage staff who have undertaken training courses to stay with the company
●How to ensure that a company benefits from providing a range of facilities for its workforce
Corporate Entertainment
Your company is keen to establish a policy for entertaining important clients.
You have been asked to make recommendations for a policy for corporate entertainment.
●What are the advantages and disadvantages to a company of entertaining clients
●What are the criteria for selecting entertainment for clients
Staff Retirement
Your company wants to introduce a program to help staff prepare fully for retirement.
●What practical preparations staff need to make for their retirement
●What the advantages and disadvantages are to a company of staff retiring
Working from Home
Your company is considering allowing some employees to work from home for part of the working week. Your managing director has asked you to write a report on this proposal.
●Which employees this system would be most suitable for
●How technology could help to make the system of working from home effective
Export Office
Your company has decided to open an export office in order to deal with an increase in orders from abroad. This office will be responsible for the company’s exports and will be visited by foreign representative.
●What kinds of jobs will be available in the new office
●What training will be needed for these jobs
New Factory
Your company is expanding and wants to open a new factory in another area. You have been asked to consider where the best place would be to locate it.
●What factors need to be considered in choosing a good location
●Which of these factors are the most important to consider
商务英语高级必备口语资料：顾客投诉
Cost cutting
Your company has decided to try to reduce costs. You have been asked to investigate the possibility of cutting the financial costs of operating your department.
●Which are the areas where costs could be cut?
●What problems might arise from cutting costs?
Customer complaints
Your manager is not satisfied with the way staff reacts to complaints from clients about products or services. You have been asked to suggest how this could be improved.
●How the company can make effective use of will be available in the new office?
●What training will be needed for these jobs?
Staff recruitment
Your factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected order. The staff needs to be ready to start work as soon as possible.
●What you need to do in order to find suitably skilled staff?
●What type of induction program the new staff will need before they start work?
Modernization Program
You work for a large company which has decided to introduce a program of modernization and improvement. You are involved in setting up this program.
●How to prepare staff for major changes within the company
●What other factors have to be considered when introducing major changes in a company
Language Courses Abroad
Your company has offered you the opportunity of attending a six-month English language course abroad. You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the offer.
●What the advantages are of learning languages abroad
●What plans you will have to make for work and home if you go away for a long period
Potential Supplier
A potential supplier will soon be visiting you at your workplace. You think this supplier and the products or services they offer could be very important for the future of your company.
●What you need to find out about the supplier and the products or services before the visit
●How you could entertain the supplier the negotiations
Foreign Business Travel
Your company has decided that it needs to introduce a clear policy on foreign business travel. You have been asked to help draw up the guidelines.
●What the various reasons are why members of a company make business trips abroad
●In what ways a company might be affected if the number of foreign business trips was reduced
Company Directory
Your company is going to be included in an international directory of all the types of businesses operating in your country. You have been asked to write a brief profile of your company for the directory.
●What information you will include about your company
●How the directory would be useful to companies
商务英语高级必备口语资料：一分钟简短发言
一分钟简短发言。 考官分别给每个考生一张题卡，上面各有3个不同题目(一个为日常话题，一个为一般性商务话题，另外一个为专业商务话题)，由考生任选一题。题目涉及：企业管理，员工培训，顾客关系，市场营销，经济热点等话题。不提供论点提示词。考生有一分钟准备时间，两位考生同时准备。允许做笔记。一个同学发言结束，另一个同学问1-2个问题， 因此在发言时要注意听并在头脑中想好提问的问题。该部分虽是1分钟的简短发言，但要求内容完整，有开头，有结尾。能围绕题目组织并提供论点，并加以论证。两个考生6min 三个考生8min 除掉构思准备时间和另一个考生提问题的时间， 每个考生只有一分半钟，最多讲十几句话，考生做简短发言时论点要紧扣主题，给出2，3条论据即可，点到为止不必展开议论。
? Show a clear understanding of the task
? Make an appropriate introduction and conclusion
? The ideas well-organized and logically ordered
? Use appropriate signposting (指示)and linking(连接) language
? Develop ideas clearly and the ideas given are easy to understand
? Speak in a clear and the ideas given are easy to understand
? The talk is given an appropriate length
? Opening Sentence
? Well, I’d like to make a short/brief/mini/one-minute presentation on the topic…
? Body (一般讲2-3个要点，根据语速和知识点调整)
? First,…Second….Third,…
? Closing Sentence
? Anyway, that’s why I think so.
? Thank you very much.
? Thank you for taking your time.
? Thank you for listening.
篇10：bec口语自我介绍
By and large, I am an easy-going, yet up front person. I always come right out and say what I mean and mean what I say. I like to make friends and in fact I have many friends. If my friends ask me for help, I would go out of my way to help them. I am good at teamwork because I like to work with others. Generally speaking, I am a good-tempered person. I seldom get angry but sometimes I feel upset when things do not work out for me. With many successes and failures behind me now I can more or less put thing in perspective. I am very serious about study and work. I am a very careful person but sometimes you may think I go to the length of being meticulous. New things, such as newly designed walkmans and other fancy gadgets, new computer games etc, never failed to fascinate me. I am an optimistic person and I believe tomorrow will be better than today. I like to travel because I find the travelling is a real eye-opener and I like to study because I believe knowledge and skills are guarantee of a better job and good life.
篇11：BEC高级必考口语：个人信息
BEC高级必考口语：个人信息
BEC高级考试中口语是重要的一环，下面我们就来针对BEC口语考试的内容进行详细的学习，
询问个人信息
本项考试的时间：3分钟左右。
本项考试的形式：由考官逐个向考生提出问题，考生进行回答。
本项考试内容：涉及个人信息的诸多方面，考官的提问更是千变万化，但一定设计个人信息的`某个方面。通常，为了核对考生资格，考官会问以下问题：What’s your name?/can you spell your family name?/can
you spell your surname?/ what’s your number? 回答范例：My name is Ray. That’s R-A-Y, Ray.
本项考试的目的是：考官借助于对考生个人信息的提问，核对考生考试资格，并通过与考生之间的交流，考察考生的发音，语法和用词。
本项考试从难度上来说是口语三项考试之末，但由于其为考试第一项，所以考生在本项中留给考官们的印象至关重要。考生们必须认真对待。
考生在本项考试中必须做到：
1.克服考试开始时的紧张情绪。方法：提前进入考场，适应考场环境。了解考试模式，进行模拟训练。
2.听清考官所问之问题。若没有听懂，可以要求考官重复其问题。方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型，
3.全面地回答考官提出的问题，不能跑题。
实用技巧：A. 对于考官提出的特殊疑问句，首先使用单词、词组或句子给予明确的答复。然后阐述理由。B. 对于考官提出的一般疑问句，首先答复yes或者no，然后阐述理由。C. 对于考官提出的选择疑问句，方法同A。
4.不要与另一位考生交流，不要干扰另一位考生的答题。
5.有时由于时间问题，考官有可能非常简单地进行本项甚至打断考生的答题，这考生的临场表现没有任何关系。出现上述情况，切忌紧张。
Part One (interviews)
In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.
General Procedure
Examiners’ greeting and self-introduction
Candidate’s names and hometowns
Marksheets required
篇12：BEC商务英语高级口语练习
1.The success of the project stands on managements support of it.
这项工程的成功依赖于管理部门的支持。
重点词语：stand vi.测得数量;基于 vt.请客 n.庄家
商务用语：stand on ones rights 坚持某人的权利
a good stand of wheat 一片生长良好的小麦
2.Coffee is the staple of this district.
咖啡是这个地区的主要产品。
重点词语：staple n.主要产品(或商品)，原材料 adj.主要的;大宗生产的 v.把分类
商务用语：staple goods 大路货
staple market 主要市场
重点词语：story n.故事;问题;情况
商务用语：the same old story 惯用的藉口;常遇到的困难
cover story 封面故事
[BEC商务英语高级口语练习分享]
篇13：BEC商务英语高级口语资料
I. Recruitment
Ex: How to ensure that the best candidate for a post is selected.
How to organise an effective recruitment drive.
○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.
○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.
○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.
○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.
○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.
II. Motivation
Ex: How to achieve and maintain high motivation among a workforce.
The importance to a company of having well motivated staffs.
○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.
○2 Spiritual motivation.
A. Give employees guidance when they are just recruited.
B. Demonstrate a commitment to career development and promotion from within.
C. Forster a sense of team spirit.
D. Publicly recognize and congratulate employees for good work.
○3 Material motivation.
A. Set incentive schemes: profit sharing, bonus scheme.
B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.
C. Establish the incentive-based compensation system.
篇14：BEC商务英语高级口语资料
Market Research
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.
○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.
○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.
VI. Sales
Ex: How to sell a product effectively in international markets.
○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.
○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.
篇15：BEC商务英语高级口语资料
1.Staff management: how to ensure effective lines of communication between the workforce and management
As the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives.
You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.
You should set up an incentive system to make your staff talk with their line managers.
2. Finance: how to ensure accurate cashflow forecasts
you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.
In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.
3. International sales: how to decide which sales incentives to offer a new foreign customer
篇16：BEC商务英语高级口语资料
1. Travel: the importance of being able to speak foreign languages in international business
2. Marketing: how to assess whether there is a market for a new product
You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.
You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.
3. Human resources: how to use staff appraisal schemes
You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.
The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.
4. Advertising: the importance of television and cinema advertisement
In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.
篇17：BEC商务英语高级口语资料
Advertising
1. Media
○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc
○2 Advantages and disadvantages of the major types
TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.
Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.
Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.
Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.
Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.
○3 Consider your target audience and your budget to make a wise decision.
2. Agency
○1 Select a suitable agency
A. Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.
B. Same compensation philosophies. Different compensation systems may result in disagreement.
C. Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.
○2 Ensure that agencies maintain a high level of effectiveness.
A. Regular reviews: financial and qualitative assessments.
B. Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.
C. Give detailed instructions or certain trainings to the agencies about how to represent a company.
D. Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated.
3. Trade fair and exhibition
○1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?
○2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?
○3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?
○4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.
○5 Other points: Location, transportation, accommodation and time.
Ex: The importance of selecting appropriate members of staff to attend exhibitions.
○1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.
○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.
○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.
○4 Because they represent the image of the company, they should also have a good physical appearance.
篇18：bec口语的自我介绍
关于bec口语的自我介绍
1)Mature, dynamic and honest．
思想成熟、精明能干、为人诚实。
2)Excellent ability of systematical management． 有极强的系统管理能力。
3)Ability to work independently, mature and resourceful. 能够独立工作、思想成熟、应变能力强。
4)A person with ability plus flexibility.
有能力及适应力强的人。
5)A stable personality and high sense of responsibility. 个性稳重、具高度责任感。
6)Work well with a multi-cultural and diverse work force. 能够在不同文化和工作人员的背景下出色地工作。
7)Bright, aggressive applicants.
反应快、有进取心的应聘者。
8)Ambitious attitude essential.
有雄心壮志。
9)Initiative, independent and good communication skill. 积极主动、独立工作能力强，并有良好的交际技能。
10)Willing to work under pressure with leadership quality. 愿意在压力下工作，并具领导素质。
BEC商务英语口试自我介绍必备用语2
11)Willing to assume responsibilities
勇于挑重担。
12)Mature, self-motivated and strong interpersonal skills. 思想成熟、上进心强，并具极丰富的人际关系技巧。
13)Energetic, fashion-minded person.
精力旺盛、思想新潮。
14)With a pleasant mature attitude.
开朗成熟。
15)Strong determination to succeed．
有获得成功的'坚定决心。
16)Strong leadership skills.
有极强的领导艺术。
17)Ability to work well with others.
能够同他人一道很好地工作。
18)Highly-motivated and reliable person with excellent
health and pleasant personality.
上进心强又可靠者，并且身体健康、性格开朗。
19)The ability to initiate and operate independently. 有创业能力，并能独立地从业。
20)Strong leadership skill while possessing a great team
spirit.
有很高的领导艺术和很强的集体精神。
BEC商务英语口试自我介绍必备用语3
21)Be highly organized and efficient.
工作很有条理，办事效率高。
22)Willing to learn and progress.
肯学习进取。
23)Good presentation skills.
有良好的表达能力。
24)Positive active mind essential．
有积极、灵活的头脑。
25)Ability to deal with personnel at all levels effectively. 善于同各种人员打交道。
26)Have positive work attitude and be willing and able to
work diligently without supervision.
有积极的工作态度，愿意和能够在没有监督的情况下勤奋地工作。
27)Young, bright, energetic with strong career-ambition. 年轻、聪明、精力充沛，并有很强的事业心。
28)Good people management and communication skills. Team
player.
有良好的人员管理和交际能力。能在集体中发挥带头作用。
29)Able to work under high pressure and time limitation. 能够在高压力下和时间限制下进行工作。
30)Be elegant and with nice personality.
举止优雅，个人性格好。
BEC商务英语口试自我介绍必备用语4
31)With good managerial skills and organizational
capabilities.
有良好的管理艺术和组织能力。
32)The main qualities required are preparedness to work
hard, ability to learn, ambition and good health.
主要必备素质是吃苦耐劳精神好、学习能力优、事业心强和身体
棒。
33)Having good and extensive social connections. 具有良好而广泛的社会关系。
34)Being active, creative and innovative.
思想活跃、有首创和革新精神。
35)With good analytical capability.
有较强的分析能力。
篇19：bec中级口语自我介绍
BEC中级口语自我介绍话题归纳:
Competition
1What is important when dealing with competition?
Pricing policies
Advertisingstrategies
2 What is important when setting prices for new products
Production costs
Competitors' pricing;
Keypoints: Pricing: Advertising, Production costs, Competitor’sprice; Marketing; A wide range of services and products
Pricing:
a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a common sense.
b.(For a manager):correct pricing policiescan capture a large number of consumer in a short period of time.
c.(For a newly built company): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their company and brand known tothe public. When a new product is put into market, there must be a lot of peopleknowing about it.
Competitor’s price
a. Once a new product is put intomarket, it will immediately face the competition from rivals. The price war sometimescan be incredibly fierce and crude.
b. Competitors’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about theirprices.
c. If you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.
d. Correct pricing could alsodefeat some competitors in a short period of time.For example: Safeway, Tescoprice war against all small bread manufactures. In this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their competitors’offer. As a result of this , in 35 days time, most of their competitors wentinto liquidation.
Advertising strategies
a. The fundamental task for acompany is to make its products and itself known to the public. There are manyways to achieve this, advertising is the most important one.
b. Advertising through differentmedia can cover nearly every corner in the world. The major channels are :TV-Radio-Internet-Newspaper-BillBoard-Poster-Magazine
c. The advantage of advertising isnot only about propagandizing your company but also competing against/with yourrivals. A company, through proper advertisements, can manage introduce theadvantages of their products would be the right choice. For instance, car manufacturescan put in their new designs to the ads, e.g. ABS, double airbags to convincethe prospective customers that their cars are safer than others.
Motivating staff
1.What is important when motivating staff?
Financialbenefits
Careerdevelopment opportunities
2.What is important when introducing rewardsystem for staff?
Purpose of thereward system
Types of rewardoffered
3. What is important when aiming to reward staffturnover
Financialincentives
Career structure
Key points: Financialbenefits ; Career development/structure; reduce staff turnover
Financialbenefit
a. Managers , company owners andsupervisors have always been frustrated and bewildered by employees with littleor no motivation.
b. Staff always want reward fortheir contribution to the company and what they are worth. Such factors arejust like market forces. The fundamental reason of looking for a job is to getpay. Staff do the job what they are paid for. However, quite often, the staffwork overtime under their managers’ demand. If the company fails to give properfinancial benefits staff might subsequently feel not being fairly treated, andtherefore frustrate their enthusiasm for their work.
c. Staff want some sort ofrecognition for the job they do. Correct financial benefits plan will arosetheir enthusiasm; otherwise they would feel being ignored.
d. The job that the staff aredoing is not always interesting , or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. Inthis kind of situation, the staff would become stressful and uninterested intheir job. Correct financial benefits can normally distract staff from theirdissatisfaction with…
Careerdevelopment/structure
a. Job-hunting is always a two-wayprocess. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employerhas a number of methods to attract the best people into its business. Such ashigh pay, travelling opportunities, company cars and training/careerdevelopment opportunities.
b. Good educational background isnot the only element that the employers will take into account when they lookfor someone in the job market. Postgraduate qualifications and professionaltraining are equally or even more important than the higher education degrees.When the HR managers only have 30 seconds to go through each applicant’s CV,the sector that will catch their eyes are normally your qualification andprofessional training experiences, which show whether you suit their vacantpositions.
c. Nowadays, very few people wouldlike to go for that kind of job-for-life posts. They all wish to have theirjobs better and better, If an employee is able to get the opportunities toobtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employment market andtherefore benefits his future job-hunting.
d. So in the two-way job-seekingprocess, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities withhis/her future employer and try to make himself/herself more competitive in theemployment market.
Business premises;
1.What is important when relocation abusiness?
Local workforceavailable
Location of site
2. What is important when choosing retailpremises to rent
Location
Length ofcontract
Key points: location ofthe premises; local workforce; rent a premises
Local workforce
a. Might technology support andskillful workforce are the two crucial elements leading a modern enterprise tosuccess. So when locating a business , the management people in the business goto consider local workforce.
b. Skillful workers are just likethe hands of a business, they are the direct creators of company’s profits.
c. The diversity of the workforce’sskills will diversify the quality of the products.
d. Skillful workforce isparticularly important to hi-tech oriented companies. The hi-tech productsrequire the company to maintain a strong research and development team, whichare normally the more valuable assets of the company.
e. When locating a business, themanagers need to consider whether the local workforce is capable of producingsuch a strong R&D team.
f. Moreover, cheap local forcewill certainly reduce the production costs. (Consider why many foreigncompanies chooseChinaas their manufacturing base)
Location ofthe business site
Consider thefollowing issues:
a. Whether it is convenient andeasy for raw material supply and transporting out the products.
b. Whether it is easy to get accessto the electricity, water, gas, and other supporting energy supplies.
c. Whether it is convenient formost of staff to go to work.
d. The property price there
e. Environmental issues
f. Planning permission
g. Tax liabilities
The length ofthe contract
a. Longer contract would covermore details. The contract should cover certain matter which are likely toincur, such as assignment , service charges, and rent review clause.
Marketing
1What isimportant when aiming to reach new market?
Market research
Advertising
2. What isimportant when advertising a new product?
Target market
Choice of media
Marketresearch:
a. Marketing is the performance ofbusiness activities that direct the flow of goods and services from producer toconsumer or user.
b. Marketing research is always thefirst step before the company gets into the market.
c. The fundamental goal ofmarketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase aproduct or service that they do not need.
d. Thus, any organization, if itis to be successful , must proceed from the goal of consumer satisfaction andadjust its programs to deliver an offering meeting consumers’ needs.
e. E.g. foreign medium and highrange car manufacturers did not attempt to enter into the Chinese market untilrecent years ,because following market research, they discovered that Chineseconsumers, in general, could not afford to buy and maintain expensive cars.
f. E.g. Pizza ,Pizza…
g. Talking about Market Research.
--The companyhas done a lot of market research for the products.
--Can you tellme how a company starts selling a new product?
--Do you oftencarry out/conduct market research?
--What’s of market research/
--One of the purposeof market research is to find out whether there’s market for the product.
--We did adetailed market analysis.
--Marketresearch is actually an analysis of a specific market for a particular product.
--We have to runthe market test for two months.
--We have a wideproduct range.
--The stockmarket is uncertain at the moment because interest rates are falling.
Advertising:
a. Advertising is the most usefulway to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated.(E.g. whether theproducts are for female/male market, high earning people or low earning people.Sports shoes…perfume )
b. When advertising a new product,it is essential to consider the target markets. Consumers’ needs in the targetmarket.
c. Choice of media: seeAdvertising Strategies
Tradefair
What is important when exhibiting at trade fair?
Quality of display
Staff selected
Key issues: Quality of display in trade fairs; Staff selected fortrade fair
Quality of display in trade fairs
a. The quality of display will affect the public image of the company.
b. Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to display theirproducts.
c. A trade fair is an important link and activity in commercial sale.Before a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade fair.
d. Consequently, a trade fair will have massive influence on the publicand market. And most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the companies and the products on thetrade fair. And therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious company to promote its newest product andbuilt up its good image.
Entertaining clients
What is important when Entertaining clients?
Types activities
Cost
Typesactivities:
a. Entertaining client is done by way of series of activities. Such as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, etc.
b. The activities that you choose will constitute a part of the firstimpression that you will give your clients. So you should be careful whenchoosing the type of activities. You need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and hobbies.
c. For well-educated clients, they may expect some highclass-associated activities, such as ballroom parties, and orchestraperformances. If you fulfill their expectation/standard., you efforts will puta lot of weight on your credibility.
d. For some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion show.
e. For those sporty client-football, tennis
f. However, you should always endup all kind of activities with having a formal meal. You don’t want to talkabout business with your clients in the tennis court or theatre; they are justwarming-up activities for the key matter-business. After a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk about.
The cost ofentertainment:
a. Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal.
b. Should consider the point issue. If the company is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its client.
c. If the company foresees that the client is not very lucrative ,then…
d. The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You should make them feelbeing welcomed.
Complaintbanding
What is important whendealing with complaints from client?
Offering an apology
Suggesting a solution to the problem
a. Offering an apology is the very basic level.
b. When the clients think that they have received unfair treatment, thefirst thing that come to my mind the company should do is to calm them down andtry to keep the client.
c. An apology is the first step and a useful method to maintain controlof the situation.
d. Offering an apology is an important gesture to show that the hostingcompany is fully aware of the situation and would like to take the potentialresponsibility for its mistakes.
e. The complaining clients would feel that their complaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting company.
f. It is necessary to suggest asolution to the problem as well..
g. The clients want to enter into the transaction in good mood and witha reliable and trustworthy business partner. Apart from an apology, the clientwould want to have the problems and misunderstanding solved before theircommunication moves to the next level. If the hosting company failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into doubt.
关于
篇20：BEC高级口语词汇盘点
1. acquisition收购
2. across the board包括一切地
3. act as a counterbalance对……起平衡作用 ·
4. alma mater母校
5. asset资产
6. back down ·放弃
7. backlog积压
8. balance sheet决算表，(会计)资金负债表
9. be geared towards (使)适合
10. beachhead (借以扩展势力的)立足点
★ BEC的复习计划
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