广告利弊英语作文(精选15篇)由网友“豆苗”投稿提供,下面是小编整理过的广告利弊英语作文,欢迎大家阅读分享借鉴,希望对大家有所帮助。
篇1:广告利弊英语作文
篇一:The advantage and disadvantage of the advertisement
Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.
(from domestic articles to machinery, from toys to aircrafts.)It’s no exaggeration that we live in the world of advertisement.
The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.
However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.
It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
篇2:广告利弊英语作文
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows. First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers. Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements. In conclusion, false advertisements must be eliminated in our society.
篇三:广告的利弊The Advantage and Disadvantage of Advertisement
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展,人们有更多的机会选择自己喜欢的商品。但是商品越多,人们在选择的时候就越困惑。因此,广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成,而有些人则相反。至于我,我在中立的立场。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面,广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下,广告对消费者是免费的。而且,广告也比包装盒上的说明书要有趣得多,因为广告包含各种元素,如图片,视频,情节等。难道你不觉得这是选择产品的一种好方法吗?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
篇3:广告利弊英语辩论
广告利弊英语辩论
是否应禁止广告
In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.
Along with the rapid progreof society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”
篇4:广告的利弊英语作文
广告的利弊英语作文
These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.
To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of “impulsive buying” as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.
The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.
Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.
篇5:广告的利弊英语作文
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展,人们有更多的机会选择自己喜欢的.商品。但是商品越多,人们在选择的时候就越困惑。因此,广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成,而有些人则相反。至于我,我在中立的立场。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面,广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下,广告对消费者是免费的。而且,广告也比包装盒上的说明书要有趣得多,因为广告包含各种元素,如图片,视频,情节等。难道你不觉得这是选择产品的一种好方法吗?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面,有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户,一些广告商为了满足修饰产品的作用,而忽视他们使用的一些肮脏措施,或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果,他们误导了消费者购买不值得的东西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
总之,广告有好的一面也有不好的一面。如果我们只是把它们当成是参考,广告会是好的。但是如果我们依赖于它们来买东西,我们最后可能会遭受损失。
篇6:广告的利弊英语作文
With the development of advertising, ads have been connected with people’s life. Is it good or bad? We had a discussion. Some people think advertisements don’t tell the fact about the products advertised. Also, they take up too much time on TV and the radio, and cover too much space in newspapers and magazines, which waste a lot of paper. What’s worse, there are some false advertisements that cheat people into buying their things. Therefore, they believe advertisements should be stopped.
Some other people think advertisements can help us make better choices about what to buy by offering us the latest information about various goods. Moreover, many well-done advertisements are popular and entertaining, which appeal to the consumers. However, too many advertisements can be annoying. So we should develop advertising properly.
In my opinion, ads is like a two-side sword. Anyway, we can be wise if weare able to distinguish between fiction and fact.
篇7:广告的利弊英语作文
关于广告的利弊英语作文
广告的利弊(The advantages and disadvantages of advertisement)
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.
Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers'interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
In conclusion, false advertisements must be eliminated in our society.
广告的利弊(The advantages and disadvantages of advertisement)
These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.
今天如果想挑广告事业的弊病简直是轻而易举,话又说回来,对于这种具有说服力的艺术谁也不能不承认其经济利益。靠着传播消息半真半假,广告居然能够渗透大众人心,兴起欲望购物,甚至使人买到毫无用途的东西。尽管如此,广告带来的好处总比坏处多。
To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of “impulsive buying” as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.
认为广告会带来不良的影响,想来也不无道理,好像就是越来越有对广告产生反感的概念。也许将来历史可以证明现代真正之弊病之一就是广告,主要是因为广告不断地刺激人的需要,又要这个又要那个。千真万确,很多消费者没钱了还被引诱去买他们不是真正需要的东西。同样一点儿都不假地,大众消费货品所以如此畅销,无非是反应广告的威力,而不是反应消费市场实际的需求。广告把那种“冲动采购”的消费行为轻而易举地从需要改变成贪婪。广告误导购物欲望,害人购买了不需要或毫无用途的东西,不仅如此,广告甚至于无时无地包围消费者,真是令人烦不胜烦。
The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.
广告带来的好消息是其工作符合市场经济的运行,这还得部分归功于大众媒体如电视,收音机,报纸,杂志与因特网。透过媒体广告,特别是电视,广告提供给消费者大好机会。消费者因此得知新产品与服务的信息而得以改善生活。事实上,当广告事业特别兴旺的时候,也正是经济的佳期,这点可以想象得到,因为假如人人又挨饿又寒冷,哪里有需要靠打广告来卖食品与炉油。所以广告像是一面镜子反射富足社会的良性循环,因而造福各行各业。广告卖得越多,媒体的收入也越多,接着更加督促生产,创造更多的就业机会,同时也就促成更大购买力。
Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.
认为广告事业危害不浅的人应该再想一想市场经济的价值何在,就是促进经济繁荣。也许一切反感都是错觉,到底多数消费并不怨恨广告的不利影响,到头来都终于觉悟到一切都是出自自己愚蠢的欲望。受广告影响而买东西也许真会造成大约一半的'无谓浪费,可是又好像搞不清楚到底是那一半。
广告的利弊(The advantages and disadvantages of advertisement)
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展,人们有更多的机会选择自己喜欢的商品。但是商品越多,人们在选择的时候就越困惑。因此,广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成,而有些人则相反。至于我,我在中立的立场。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面,广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下,广告对消费者是免费的。而且,广告也比包装盒上的说明书要有趣得多,因为广告包含各种元素,如图片,视频,情节等。难道你不觉得这是选择产品的一种好方法吗?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面,有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户,一些广告商为了满足修饰产品的作用,而忽视他们使用的一些肮脏措施,或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果,他们误导了消费者购买不值得的东西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
总之,广告有好的一面也有不好的一面。如果我们只是把它们当成是参考,广告会是好的。但是如果我们依赖于它们来买东西,我们最后可能会遭受损失。
广告的好处(The Advantage of Advertisement)
With the development of society, there are more and more new industries appear in people’s life. Advertising industry is one of them. It is at the trends of flourishing. In some extend, it changes our life, bringing great benefits to us. We can’t live without it. There are several reasons to account for me view.
随着社会的发展,越来越多的新产业出现在人们的生活中。广告业就是其中之一。而且还在蓬勃发展。在某种程度上,它改变了我们的生活,给我们带来了很多的好处。我们的生活不能没了它。有几个理由可以支持我的观点。
First of all, advertising provides clear goods information to us. When we walk into the supermarket, we will see dazzling commodities. It is common that we don’t know what to choose as we don’t have a better understanding about them. At that time, advertisement can offer help for us. We can choose a product according to its advertisement, because every advertisement will show the best part for that product. Even though we don’t know the commodities well, but we can have a little understanding about it. In the other words, advertisement plays the role as assistance when we are buying things.
首先,广告为我们提供了明确的商品信息。当我们走进超市的时候,我们会看到琳琅满目的商品。通常我们都不知道要买什么因为 我们不怎么了解它们。这个时候,广告就可以帮助我们了。我们可以根据广告来选择商品,因为每个广告都展示了产品的最好部分。虽然我们不了解商品,但我们还是可以有一点点了解的。换句话来说,在我们买东西的时候,广告帮了我们很多。
Secondly, advertisement also gives a chance for many people to find a job. The ad is everywhere around us. So it must need many people to work for it. In the competition society, it is a good opportunity for us to solve the difficulty of employment. Without advertising industry, there are many people will lose their jobs?
其次,广告也提供了机会给那些找工作的人。广告在我们身边随处可见。所以肯定需要很多人来为它工作的。在竞争激烈的社会,这是解决就业难的一个很好的机会。没有广告行业,有很多人会下岗?
To sum up, it is my point about the advantages of advertising. We should make full use of it in our daily life and occupation.
总之,这是我对广告优势的一些看法。我们应该在日常生活中和就业中充分利用它。
篇8:广告的利弊英语小对话
广告的利弊英语小对话
A:hi,Needle, what happened? why are you unhappy?
B: Hi, Jeannie, i want to watch tv, but there are so many advertisements that i just can't stand it
A: oh, i am sorry to hear that, but i think advertisements are an essential part of our life.
B: why do you think that? it just waste my time, and make me can't watch tv happily.
A:you know, the advertisement is a good way to tell us some information, which may be useful for us.
B:yeah, to a certain extent, maybe you are right, but some advertisements just tell us some meaningleinformation, what's worse, they may be harmful to us.
A: well, you are right, but every coin has two sides,so the advertisements do. anyway, the advertisement can give us a leisure time to do something that can relax us, and you know, if we watch tv for a long time, it will be bad for our health.
B:oh, i agree with you.although the tv advertisements disturb me, it also give me a time to let me keep healthy.
A:right, so i think we should take a more holistic approach to the tv advertisement.
B: yes, i totally agree with you, and i won't be unhappy for the tv advertisement.
-----------------www.chddh.com--华丽丽的分割线------------------
A:What do you think of advertisements?
B:Well, there are both advantages and disadvantages.
A:I gueyou are right. But sometimes they are really annoying, we may see advertisements everywhere in the city, and it's damaging the beautiful feature around us.
B:I can't agree with you more. They are also disturbing our peaceful lives by sending uselemessages by mobile phones or by email.
A:And in TV programs and the Internet as well.
B:To tell the truth, many people are fed up with it, though it makes life easier at the mean time.
A:I see, do you mean that we can save time to look for the products that we wish to buy?
B:Exactly, we are thankful for those advertisements that brings us the very things that we are looking for, and sometime it saves both time and money.
A:Now that's a great deal.
B:It sure is. So it is both sides about advertisements.
篇9:广告利弊调查问卷
广告利弊调查问卷
尊敬的老师/同学:
您好!
我们是平望二中初二(3)的学生,我们正在进行着研究性学习活动,希望能就您对我们的课题的一些情况进行调查,以下列出的各题,请您在您认可得答案前打钩。
谢谢您的支持与合作!
广告与我们息息相关,人们在生活中无处不接触广告,它影响着我们的生活。
1.您一般从哪里获得广告信息?
A.电视 B.纸杂志 C.广播 D.巴士广告
E.路牌 F.网络 G.其它
2.您会根据您对广告的喜好程度购买商品吗?
A.会 B.不会 C.不一定
3.您在收看电视节目时,突然插播广告,您会感到:
A.很气愤 B.无所谓 C.表示理解 D.无可奈何
4.您对商店发传单,做广告有什么看法?
A.很好,值得一看 B.不好,不值得看 C.可信度不高 D.无所谓
5.您认为广告的哪个方面最重要
A.真实性 B.趣味性 C.信息性 D.及时性
6.当您打开一个电视频道时,此频道正在播放广告,这时您会
A.转换频道 B.继续收看 C.做别的事
7.您觉得广告是利大还是弊大?
A.利大于弊 B.弊大于利 C.利弊相等
8.给您印象最深刻的是哪个广告?为什么?
闽北是福建省经济欠发达地区之一,经济增长速度已连续三年位居全省倒数第一,这样的区域经济严重制约电视广告业的发展。自从南平电视台和南平有线电视台实行两台合一以来,广告实行统一经营管理,统一价格和折扣,广告营业额虽然年年攀升,但广告总额增长幅度还远远少于闽南地区。体全台广告总额700多万元,如果所有电视节目都要付钱购买的话,每年要支付经费300多万元。对于广告营业额不高的电视台,就更不可能拿出更多的钱购买节目。随着电视事业的发展和电视频道的增加,电视台一方面要为提高收视率想方设法购买好节目,丰富电视荧屏,另一方面,为了节省节目购买费用,允许供片商以节目带广告冲抵节目购买经费。这种物物交换的做法,在市场经济条件下依然存在,有它合理、客观的原因。
一、电视节目带片广场对电视台有哪些利益?
1、取得播映权。电视节目带片广告抵偿购买经费是丰富电视节目的捷径。只要电视节目有带片广告,电视台就可以引进播出,拥有本地区一段时间(一般是3个月―1年)的播放版权。
2、节省经费。电视节目带片广告是一个赞助性节目,以物易物,实实在在节省电视台的购买经费,特别是对区域经济欠发达的电视台更有利。比如我台经常引进《大宝剧撤就是一个赞助性的节目,可以全年都在播放,而不用付节目购买经费,一年可节省数十万元。
3、存在就是合理。电视节目带片广告的方式在社会主义市场经济体系还不完善的情况下存在,有它的合理性。只要买卖双方愿意,供片商愿卖,电视台愿买,这种情况还会继续存在,不能一刀切。
4、不花钱能拿到好节目。这是电视台最简单的利益驱动。好节目,特别是大制作、大手笔、大场面,收视率高的好的电视剧,版权费特贵,一般地方电视台购买不起,即使买得起,也不知道能否拉到满额的赞助费。所以电视台往往看到眼前的.利益,允许供片商以广告交换节目,反正电视台有节目播放就行。例如,去年最走红的电视连续剧《还珠格格》,每集版权费少则三千元,多则一万元,多数电视台都购买不起,没有播放,而选择其它带广告的电视剧来播放。认为付出去的钱才是“钱”,由广告交换的不是“钱”。
5、不影响广告创收。电视台认为不花钱就能拿到好节目,而且在播放节目时广告部照样可以搞特约、拉赞助,为台里创收,这样既有社会效益又有经济效益,何乐而不为。
二、目前电视节目带片广告冲抵购买经费存的弊端
1、带片广告愈来愈长。电视节目制作商和供片商片面追求超值利润,违背节目本身的价值,增加带片广告时间,一般电视节目每集带片广告只有2分钟,供片商为了谋取暴利,就把电视节目每集增加到3分钟,甚至更多,有的电视节目制作商已经有带片广告,一转手到供片商那里,带片广告时间又增加了,无形中提高了节目价格。比如,南平台播放的电视节目1000元/每集,若每集带片广告达3分钟,以最低价格1000元/分钟算,供片商可以卖到3000元/每集(3×1000元/分钟),可获利200%利润。供片商认为,电视节目带片广告不管带多少,电视台都会播出。因此,为了最大限度地利用带片广告获得最大利润,在广告满额的前提下,供片商又以极低价格,再度增拉广告,为带片广告加码。这种低价倾销的方式,严重地冲击和搅乱了媒体的广告价位,形成一种杀鸡取卵的恶性循环。而媒体的资源和财源也在不知不觉中被剥夺。电视台失去了播出权,一味地跟着片商走。
2、分离播出带片广告。为了追求最大的利润,供片商往往把带片广告时间,在经电视台允许后,分离安排播出,并分离卖给广告公司或客户,有的甚至将这部电视剧未带满的广告时间,在下一部电视剧补上,造成广告低价倾销的混乱局面,使广告市场呈无序竞争状态。这不仅影响电视节目质量的提高,也因带片广告太多,早已引起观众的强烈不满。
3、老客户、大广告被片商带走。由于供片商增加带片广告时间,无形中节目价格被抬高,相反,电视节目质量并未随价格的抬高而提高,相反,电视节目质量并未随价格的抬高而提高,大量平庸之作充斥市常而电视台付出了远远超过节目本身价值的广告时间,这些时间是在电视台广告部的广告总时间中挖走的,供片商成为电视台“第二广告部”,而其收入却不需进入电视台帐户。长期这样下去,供片商怎么不会越来越多,电视广告市场怎么不会越来越乱,电视台广告部的日子将越来越难维持。据调查,南平电视台已有10%的广告客户被带走,这一点理应引起我们的高度重视。
4、购买节目是由电视台总编室负责,而经营广告则是广告部负责,往往这两个部室不好协调,总编室进什么节目,节目中带什么广告,带多长时间,广告部无权过问,因此,广告部无法控制电视节目带片广告的数量和内容。经营出现一些广告客户来询问广告价格后,又到供片商那里询问价格,比较之后,往往就决定在供片商处投放广告,甚至出现已和电视台合同的客户宁可违约,也要到供片商处投放带片广告(因为价格低),影响电视台广告部的经营和广告运作规律。
5、容易引发官司。由于电视节目制作商、供片商都拉了带片广告,并与广告客户签定播出协议,而电视台只与供片商签定播出协议,一旦电视台由于某种客观原因出现误播或漏播,就容易引发连环官司,浪费精力和财力。
三、加强电视节目带片广告管理的对策
用带片广告来补偿节目经费是节目走向市场的方法之一,我们不能采取一刀切的行政干预,应给予正确引导。首先让电视节目市场繁荣兴旺起来,然后依据市场经济规律加以规范。其主要对策有:
1、成立一个电视节目评估机构(一般在省广播电视厅以上设立),根据电视节目制作成本和收视率的高低定出合理的价格,各电视台都能接受的利润率,不能单由制作商或供片商自己定价,随意增加带片广告时间。
2、电视节目带片广告应当归口管理,由电视台广告部统一经营。这样可以避免总编室在管理节目带片广告上的漏洞。天津电视台等单位已开始这种运作方式。
3、电视台引进的节目应由台编委会或评委会评定,结合本地实际和节目质量的高低,允许节目每集可以带多少广告时间,防止供片商成为电视台“第二广告部”。
4、总编室和广告部应通力合作,及时告知带片广告的内容和时间,并尽量控制带片广告价格,防止供片商低价倾销,避免广告资源的浪费。
5、严格控制电视节目带片广告分离播出,避免供片商把广告时段转手广告公司,造成广告市场无序竞争和广告经营的恶性循环,影响电视广告业的健康发展。
6、成立节目交流中心,完善电视节目协作体系,按市场经济规律办事,让电视节目交流市场化,使电视节目交流在市场经济条件下更统一、更规范化起来。
值得注意的是,今年全国、全省有线电视将联网,中央台将有100套节目、省台有20套节目,还有九地方电视台共有27套节目进入网络,到那时,我省九地市电视节目协作体将不能适应各电视台争购好节目的需要。因为有线电视联网,使电视媒体之间的竞争将更加激烈,从某种意义上说缩小了电视台的生存空间,各电视台之间的竞争不单是节目的竞争,更是实力的竞争。
篇10:利弊英语作文
Nowadays, there is a widespread concern over (the issue that)_________________.
In fact, there are both advantages and disadvantages in X. Generally speaking, it is widely believed there are several positive aspects as follows. Firstly, _________________________.
And secondly _________________________.
Just As a popular saying goes, “every coin has two sides”, X is no exception, and in another word, it still has negative aspects.
To begin with, _____________________. In addition, ______________________________.
To sum up, we should try to bring the advantages of X into full play, and reduce the disadvantages to the minimum at the same time. In that case, we will definitely make a better use of the X.
篇11:利弊英语作文
X has many advantages. In the first place, ____________________________. Second, ___________________________. Third, ____________________________. For all these advantages, it is really worthwhile to _________________________________.
However, just as everything has two sides, there are some disadvantages in _______________.
The most serious problem is ________________________. Besides, __________________________.
Therefore, given an opportunity to ______________________, one must consider both sides of factors carefully before making
篇12:利弊英语作文
X now plays such an important part in so many people’s lives that _____________________. Obviously, X has both advantages and disadvantages.
As is often pointed out that, X makes us know ________________ so that __________________. In addition, _________________________. Yet here again, there is a danger.
The main problem with it is that _______________________________. It is criticized on the grounds that it contributes to ______________________. Besides, _________________________.
In any case, whether the ultimate of X is good or not, one thing is certain that __________________. It is the uses to which it is put that determine its value to society.
篇13:高中英语作文:广告的利弊
广告是文化传播相当重要的途径,但是一些虚假性广告也严重损害了人民的利益.我们应该如何来看待广告的利和弊呢?
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.
Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers' interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
In conclusion, false advertisements must be eliminated in our society
篇14:广告的利弊高中英语作文
In the modern information era, one can't avoid being surrounded by various kinds of advertisements. They serve as a direct bridge between manufactures and consumers. By advertising, manufactures can easily introduce their products and attract the attention of consumers. On the other hand, consumers will have more opportunities to get to know more about the things they are interested in.
在如今的信息时代,人们无法避免各种各样的广告。他们在生产厂商和消费者之间架起了一个桥梁。通过广告,生产厂家可以很容易地介绍自己的产品并赢得客户的注意;同时,消费者也能够有机会对他们感兴趣的产品了解更多。
However, there are still lots of people who complain that many of the words in advertisements are rather misleading. Some manufactures spend far too much money on advertising their products without trying to promote the quality of their goods. To make things worse, some people even use false descriptions in their advertisements for the sake of making money.
然而,很多人抱怨许多广告中的广告词非常误导人。很多厂家花大量的钱财用于广告,却没有想办法提高其产品质量。更糟糕的是,有些人为了钱甚至在广告中做虚假描述。
Perhaps it is not advertising that should be blamed rather we need to strengthen advertising law. Only under the firm control of government, can advertisements benefit people in the broadest sense.
实际上,并不是广告本身应受到指责,而是我们应该强化广告方面的法律。只有在政府的严格控制下,广告才能在最大程度上造福人类。
篇15:高中英语作文:广告的利弊
高中英语作文:广告的利弊
假如你是高中三年级的'学生张明,随着广告业的发展,广告已与我们的生活息息相关。但是广告是利是弊?请根据下列两组讨论意见,用英语写一篇文章,并简要说明自己的看法。
Group A
●虚假广告太多,坑害消费者 ●占用报刊太多的版面,浪费纸张 ●占用电视、广播太多的时间 ●应该取缔
Group B
●广告能指导消费,使消费者了解商品 ●广告也能给人以艺术享受 ●但广告太多会使人心烦 ●应当适当发展,提高质量
注意:
1 对所给要点,不要简单翻译,可适当发挥;
2 字数100-150。短文中开头已写好,不计入词数。
One possible version:
With the development of advertising, ads have been connected with people’s life. Is it good or bad? We had a discussion. Some people think advertisements don’t tell the fact about the products advertised. Also, they take up too much time on TV and the radio, and cover too much space in newspapers and magazines, which waste a lot of paper. What’s worse, there are some false advertisements that cheat people into buying their things. Therefore, they believe advertisements should be stopped.
Some other people think advertisements can help us make better choices about what to buy by offering us the latest information about various goods. Moreover, many well-done advertisements are popular and entertaining, which appeal to the consumers. However, too many advertisements can be annoying. So we should develop advertising properly.
In my opinion, ads is like a two-side sword. Anyway, we can be wise if weare able to distinguish between fiction and fact.
★ 雅思写作十大原则
★ 广告高考英语作文
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